Marketing
October 23, 2017
Adwoa Aboah for John Hardy's "Made for Legends" campaign. Image courtesy of John Hardy, photo by Luis Ruiz
By Brielle Jaekel
While the multitude of platforms has been at the forefront of marketing with luxury brands, content took the reigns last week with luxury brands taking on unique ideas with their branding material.
{"ct":"RhqXtvo+k0kfsiyaRZhJf5yYMdSkJYc6+8FMMmF4Th8ymqSpxMYkcV5Zpp5xhHqM5NCrG\/vVjRVpIIwm+2EjuzmBHL2Ra7K9NJT9BVQ8B4bsFhn4C\/JEuxMrXspBbzrPihhwEDjhKP9zsGQLS7EpHKRYQRqUAqOWgidH41\/uGDWBrvLwT0gxNdSTopnawpefWNv4SY3UuR45sSAckyHAYRinQ2oon+6jirVuyM6uof\/GkEwWUNy8+OnjNFqbEQhkjyPqCjt\/P\/2d0G35CabvBK0XXae0+QkYVrK\/KSwfQ\/OI0hPGulL+AN69yBtm\/dsg52uOyUHKc30d0FKX+972gphCRCsaGn+TYNOoCNRdSQk4u4wGv1164XVzMudfzCqNVUllXq9uYm2xIXINWIJYFGJicfGe6Nb77n6B0LW5oEjS61QImENx\/esqAjTVWpOPk6NB2t77Kc39qGvrOFRti\/\/q\/qplF+Pkz22HE1rGY4KAal0W8zbzo54xgcFXbBm0lgNgiYpS2xTfSyQ5tGKCc6OjsE6VQrfWc+syJT0dWSyqXT5erjYVVRD9f4sRSAZEdxIshalJUoNzWFSTFgGvflfqbRHlrlEnwql2h5sAi2dEd3qaK8ljXb0oHyyPpdzPqIpdHH+uCPyuSr5IGeNkuvjcZfY0XQEcOOJ6CdykCHfg8zUc5nBJoTUS47qvv7P\/IEsCduVfTx5A\/xCXcUtdkSImiAXGmcAjauFJxYdm8BDiYvoiS1snfUMSciNkJ394PPDu9eLTdixjItF+pe90ZqRh1Ag8x2s+oYmVMDnVXL+YAOitWMfVQvt15XyP65LAUsD81WkMABuMx1I0AO0khhbm8r08HYkwlyZIfq\/VlnIEI3lrUH7k\/jqecwT3nEzvNqI\/E6tbSWbTU3nF85BNE+9LjrVsTUncjbd1uSJ9euv7+jbOMuY430Yq\/SmL9uE3BImZxvxRii2T2VNGsEjynq5j6une\/mSeikN43R9AG\/7c5wbcjjd0cqId0+2fga6OoyvjmJmraN2Mmaf+1V9iWWtQqyjoDUC5gEMMERKXKjkKyNN\/ifqjkkK83FT\/GMZ4Z6HFWO7r9+U8941le1xBQxJ41WB79glLlytAa+QidtoKz3IUBDhcRRvE2IecI38S0caifOgZx4ArqRFqdnrtQz+2Z3GBHeQsdBEvf6hYBKlx1F6QHUyE7bpWEahP1TNDg5Hc6oVRz0txroDgZtwPqCyRkbWooETfZhvp8eHCPm9AGHetUv3briRK5tHBNIbmLJ\/hdf\/r+dtzZI2SM9ekXv4THk1enk4b6RB6UiAbOATAKXiuIwT6jBxzKmUVsEZSSMWEokMwLKUZCNM6+GLnXLWJZUFf458oTOcq+ZjJSkCcOjRs18PuM8N4+2BdmFyz5v8y45Cr4BAqRMpNGDdaiSMtwHmNTzZINl6Hs4cckY3eP7cxqyPS0DNI9k9PwivQkIlANK0U4JiWCqBiUpKwyuyV6g+L\/QORStZArtVzCc\/Yzej1p3t6\/\/Atk2XeQLvFYbsjCLJsetXCghWW1N8vJtkh9weyVegL8T5gTGSybvKaFkya+9hNw9UquEl7oBqEYcTWSKJLCOLqqN1I9MWBuK53SmBgRxJcuNVMDe6oppB2WdVvAK3EDP0Qx7+khDPHwcrmq2ysXw3kuLLZ9XaChTYEdPWZ1axFJFAVgOaPfNQamlG04MQlt6izs8eyfa\/iGi\/hB11hm+2DCXjxMMwuG1ViiUCD+Uyan3+TrKLomh5aCWi49uDV4vpoPpve6p5imvXiNSnRso\/7tGtatspaSNDaAYIH0ypgeAQjH3bceHbNytczzleSvW+rAmx7DeLlEOLJRtNDSYjDLO9h+tVvuXl\/VgHcNbR6pppzrszCRxi8Zbe1v8D+H2mdMoaLZK2bKhvWQsEsJenyJpDYweukJYkOWXlpmtI4Mdi+qTpPila9cRT8dqQN0CqhvZi1dUYA0eZn\/yZiTl87dTpL\/G30d52V+2KYQmi2qCSlaxRpDp2XxnUe1zMhZllvI\/YNpHTy9HvVd9LH1QZUUrkzFWkczkAJNnSRAw0jNSvgduZlNwLJzePp25nCIG3UO+iu3oeyPZJublhR59\/R0OriE0g0PvLzreFezztj+1RN8UvejPa4mVFNhkIu8FmF5w5SPizsCVWEHAqvKm3jh+KE317dQyKD1W5Ynp1w27u4iKiDJOihrP6+jmTC0DmgZU\/d3BpGcwtFzfa9TB93zD3qo4MT6zLnETdH2fqh\/X4Cd8gZvkuQVTjyewBDhrmSSehsmushPER+iCo5ggsi\/lYg7ThSTFzJF61m+3AujxVWeVLzHqv5cIXhsi9J7xcArNl1ksf9mW3yS2Sf+4U6ul0Nbs+gfwk0ahNkCYaohZM0pMy7A0GBy6+n1dX7iFtNJHNNmT76EApaqnRm1KPhD1uwJL5NIiMpKDh3KOqhwCWd0NRudyNfqjCiBHKtyu8eRv9OpkePkolYV6llbyX4bxp3\/tzoV89PL0m0RsB8kFbbj66Dla\/hObugXN07\/Ukw5mfuOvuhbFD1xp+FUS6PrW577fjKoCi6CBAALr1JRC9Xx+BEebXK31+qqXKF00ilE+xeawbBTxOOcCN3x0DZlGirqxvOJD8uRkUwhAh1ujjeN+F3PVTBVTqRuhf2Jyun+FDNoG7u3ZzoaWkN93VmBmbay6xeqvjwC+qrDttwibR0fqYh\/kHu1RcU8DJZ\/pKmHQ9fiiJk+2OPQvJxupD790UnESffu1smu8iA8gzF1P4QXlnfCKIbtzugq2FRI4LlgWc+oH+2dlbpBu2iiOSj4l9rpC8sgUPzQyklD8DJvC9XsQG0itBaCep+iiaqzX9f6CWI7zxFjZFFgAZCRi5JZN7I9EtKusIa2h57GOBoVRKkwtlMngInBcYHA1YF7XOwE5KcfdzFGqXHKXtSApdydO33S3MgLN9XG0jKulzj1PmWl8u\/gtoPBI93Q987Pm1JZjYpnY3HjSkqFV81vKwsmMSE+IjF1hPHR8Hedye7nTMKxJ31bqX7Dc6h8dUKXLuqRv3erJ\/2xBsy1AWf3d5Dh5hxg8cwZylmByoQO7woER9kX+\/vvi0nNUtxZf6erGRzs4VYh6i4yShpOl+WFNxqtGUDRpMmeaQTHqsjil0\/7aCDCTUhKgh5kjeXjoq+i0d8FJ95cned6qpxkAj\/NOTQU+Cbe1CUL6GE51q9BDUvOAwviARrInI5kV+MTznUPKP1mCs\/pWSpplBTeYzNIVTdUQbNMQRqCDepheS5sUQFbfcrNCSd+IIbpBwA7IM6bUc1fNyiCnOgdJuUAAQiickn+NFK\/a3iTE+yHwumJiwQuy94E4OFeOYZqO1iSzP4m6Be9BbwKqYDwMePn9UHoauddsdHhNN4fEYmFgbBejBxCifhTzoEerbZEHt2BKWbM\/d\/OrCkhDpuOlzrdqLwbym4aJ9KYrjcvdbYxhtt+Cpts4K4M\/XF1b7DI6A13ctJh7oy8y1ilv9HKYPcLyAaG6iPg9z7dPOq\/S4jBIE6e6AQ+yKWX\/SVj4yYcteaeG7VhETr2+otlKEdMnwVkiM2eih1H95wHgqNHiE+mf+PRv8ox2fQFBHmPtmAlrFice2J6CksaamnXQLC7j0Eby4L\/OnnJeGQxE06h9bgfcUMOtXgv3YN+Mvl3T7kcj9EBmilpkbhgYkHBKNoz2rShsHMfnoTNpE1X5x60nadqox2bSgJtv42kMfNOFWvEViJ3ld\/2y+jQZ0wrXebR\/+a9dOfHPEV0FVqP6fZWES\/uMpJOPggY2P67y2jh9Pwq2PKzMBTFEt9H60oSYx8piawmfdvNqic+fTWmLYLOrQChAVrNbZvXxcQ9ZhmRDmENdwXB+qGNHzwrFBsdU7TSyz80WTFFGeGv1\/U1Z+xz4Q072T34BGGAfrw2xT17yDSrqY5ufI4x1bb02dxcxUuSrADQw4c5FHSnK12SzTP0r\/GoA26hBBl717Rz8r+2TNZIdrF92u+mIpPs+UEbB3dln2hAKu++Ems46SkYEXjtW5TWSQncO7T5FtO3m4lNoST8bkaB8r2po0QNJQNsLK7QvynBqXDD0ilA3BPknkEwCriHoNUuWrmH1G5gvIScvtsttn0c1UnZ36I4bBQp+l0ahDIo\/91THCLCn5d+qsW+mTRI025ZSopThdDnov+NowQNr+fKV023C\/G4UHpFqfwAGKiOTCK0u\/tAaJEvLDfQSDUKsySeG6T0HIIJCA6fmtRK6soWcvU7jTQffSzTF5bcKtnA4NZvb5ZW+3spsfq51xkux7VNBD5nP\/33zmmKneFkRw8k3oTiGey6O\/sjicls2jlg17hPY8rH1zoQBhbRRt1UmVjYDr8XDQW1lSWxEwCoY9TI0zyoRWDvqKjHwcqdyvagll4wTUV6oOE7KNkxkVDOSGsHwN3zVXLbXtD4FigtB+RDlHDcN\/9H8R4PNxebsRQHljVkZCjQpS3fQtxQaWDCMIEMOQmt4D5QJBFyTRCcV6mjiKwskZYcNTyDAjIHp3qlbEwL0F+kscg7VexbIJogxjcX4HYH1H1tXv8qam7LZr9jO8mJMij6fLoby9jfcAXj+8WzGYxrrqgfgB\/H8\/oLbxZTVSKVweAy3n5G2zB\/F8MJG17FGGX1CXS53h7Pmni59krNFmgbkxr7tUG\/99NULS1VfIrNd0GGhfX4ZQORmGWHRHFDk3BYmGahk1I5DrqmNdqa1IaZrJWLab4H7iL9SPvzvFi95Gzjex7B8Quxy4hi+6CTwyNjBFER5VP9jUop8Dl\/7iQgaErz8IxeNK3wD85IX6L\/INQ969wDViZqciy10G3CrwIRGadXWzLTrIW6MnLkWK9p1NP9s2wv1lHQVWH3lLrnsddb2SL7u9KPiWHRiswyGg8rY93po3Q5ZEeMq4j1nps7cP\/CUhjKdfWVn5MkeXILLfiSBKB0RwuNIoo5iVWnmrT7UfDHijk6Ty9hEifgKSZZFymX+lGulcfRWdyAotMct2aWbhuu6si9dc9hh\/IxbBrU7IkRRFrpE57I48mjc5y+mGNIYdGRiWS+5Jt7\/z\/lkuTmjoFa7raTSWnsAPydDXcDZfr10Cwgy9ZVHL\/Y2DtbqshMbxByv37+jXxNkeQ5AVIvcKPn7C52hlXkGqBbntZ4M8M+RMkSFSfk1hi1aqXsp653L+KGNgzFvE9aBbah4pQIeGkfuaxE\/iRvAMx+N6ql1D7RWtS3NbUCTs\/zsVXXOndARUMaYPknzXDjyN927jaenVzfJEBxgu9brXdtQcdgQ04xmmAHauJb+I5CLG97KOMoHtDj4dcqetHcu72QT9jXITRuI9no49CGac9Kv+v8IUtaidu6j9eWoyhic3m1ST7LD2DkfTfIiLQ5MC4AyILhf54TXRstPcEzCss5pddP6Y20ci97tqa4PBBo62e8rAvpQwHxxMq0wA7BhvQ44uF921xkqx0YJBOaqlUNL3RpGgNkpZHgyGp8eAcgJmf61QeHTmxivo7Z+WbocKs13\/ZJmvlByNc3FqSF86kPqjDEivf0Ze6s4c9Dp6FLYlv89ofSWFfnxuEoC7+Wq5f7wFjcWujyA8ecfpKMsxTJg5PgMyJjynCFa64eC679nk5eWBeuUfF5u4+TWoPmXFZAo+1gm5fYXsdAuE9pgxzX0tzhm9M8NH9iNBvGkx698FUFNc2bzQtzrRzfnrQp9MrzD3GROy7C3xnR63EVopV80GmXbX3QpM5ruIB4ISvqwqoRFle3u5oisbB3srxGEiSZ+cptbT+SbdhGN7xoq2ZVX0iB\/QMnwREptaM\/EUxZ\/gml5iw7HXgTCrZJqODwDU3pUNo2YbPPAzG4XQO1cHsrm8mxJOZUEwb0iwdzkGxAnlckuccIPlIu\/Enft3WBQHDHd\/zaKvaQ4G2ByXrNd86UWWGOed3V87BRBQxMOjGftbXLZGKtKEpLoGiCj+JCY8lA9so+BiIy38H01cb\/BL02gk4h00itXqSyWg7YS6a6Pw0cd7hZTPQmQQ7yfNYjewCtuAv3Oy\/1QCKTAV859his\/JEsP2wj6yVB0ubUtMCBa7ZD4lZ0TYnubADMJdEwTvB550qSf+ekMtMZ3a3uZ5bgW+f9dDmdFSbKkkzeehKlMQRmCYSl4tyIaA+sS7lUTnM89ME1tU\/ibHsb4QMgRWyRECSLC4uHm4wURUO2UI+dRn1z\/uPiRW3r88Ad6zHhniFnD4D7ZelxmTfqAHWyAzS+9pA4CeJ5\/RurUGvVbnv39bmhJIzlz8BQVGceuLFLfustOUc8goaSy6P7zpAlp75j6G5seOPbRmYXWmHPy8ArqLcGx+sDTAF2otMILrv3IXvtN5hdsmwiXm4CuVqhOWRI8F8Y5AXkzAGA9UJ8QCiICWMsbiiJJFs5DTi7ziU8cVN\/BdhgczVk0pDBoGjBQWg\/Oo8XnycrCkVZQC0jJKG+4vd5ueMwqhc551Ic+PlhWbeVeg08Rfrsaqnlnh6YoDr8xLMfZC2cOu6XYZ1K\/aZqWDhP0qP7FN9nWRBfGKAuO3mOYL4qCijo1u1OXDjnjKMRc\/usK09wnUGHC6Njg3WoDrM5mGSt3hDYk8pRNZVqPEcaSspbccSsWSrCnQ+bvAAlOG7wzWT+2XglpPdQ4SWxGNwA8sw7b2aiFFZbtsM4\/HtX0XYg8RcN55TeaIvp+4M6OYy1lS8Z5WTE776nTiia7GPO4kb88SArA3W3rgtr+jNaXpdjvmBaRLxTNVeHpKSoP\/wDwv7Ilv\/2Amwa1VqfQ89vrU96Xz1btY00ewgeg6T1uwPsNkmsSLjtLx1nDWwMMvT5FDoyKGkKx1Q8GS2f\/U8pOF1Q5QDanLI1+TluyM7Kp\/UFUnv9KMe1DoFL73Wyjt9YKmz7tyaoJQDY0PWXKjgKS0sPaiiNzHpj7SnrOXoavVtnDS4s+Nf7ehqX5cE0V16jqeDye3dTUsmkh3ivM3DCwhWXzz3aim\/plXFFADSu\/0\/ZrCuZdE55V0RtjLVrGDQLx51tuC4XmB6ql8WS4Jgns7+mfNMFYOyaeTNrxvuisN9HVazT9JvW6QvEja7ezRH6PhDQdI3wqJICO3W6tCTRIpNG1xob\/dmOZfv6lDKS+WThGSy9ioUQqvZxpTd1KaY7uw52zSQpuS3jghqtdaAGBV3Nh4JvHI2kKjt7aUfl2B8vkHIk6ewTM5ueEHqUljKr373oS\/Psp6HE++Crnx0XbP21xqbYDRsomFnm6JcezO11MACgnhnjqION78Kd8oai5nf5s8kjqD7UxRq9ljfEBTP5BfOIA1OCQJ76eJFUM\/4yym5NOpUcx6035SBfZF4j1K1iXE2\/vGEFDTcaDWKuIXnjHsaEqwURbPRE1huYcovPS\/jB5y68\/zCD3fmIL2c10Jr950GsFV0SK\/WXxrZpXiFzgj3l3CPkXplhUhMUqGvX2D4W3UNZR3yHbGjktdGGLBk4FifuYzx2r2HP6\/Wi1FtgUzx+H4Bd\/2Hk8YVrq8GXAkbkMHgRX4h2X1KQGOf5wWVxYLShl1AEswvQbtfOqnb+hGtBoZXtMo1zWaImlOjDhUufAP0ZsXY7w5tLIWu\/7qB4PCBzrgHc9+laaA\/k+giu00HCNA4lbPodzXqmkFF87Bc2CVcT2abKk8QMLvhL6jtJMcJNCXUlkgJPcWOOZh1aIZwZMC8gMjm467dfOO+adSEfn8=","iv":"c7dee2b99baba6fb40ddfb12bd50296a","s":"c92de729e96c3f0b"}
Share your thoughts. Click here