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Fragrance and personal care

Penhaligon’s promotes new collection with interactive whodunit game

October 13, 2017

Penhaligon's Mystery Mansion tasks customers with solving a mystery. Image credit: Penhaligon's

 

By Danny Parisi

British perfume house Penhaligon’s has brought a touch of classic parlor mystery to its latest campaign promotion that takes the form of an interactive detective game.

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  1. The Macallan hosts exclusive residency at Rosewood Baha Mar
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  3. Versace announces exit of Dario Vitale as creative director
  4. CFDA bans fur from New York Fashion Week
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  7. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
  10. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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