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Fragrance and personal care

Penhaligon’s promotes new collection with interactive whodunit game

October 13, 2017

Penhaligon's Mystery Mansion tasks customers with solving a mystery. Image credit: Penhaligon's

 

By Danny Parisi

British perfume house Penhaligon’s has brought a touch of classic parlor mystery to its latest campaign promotion that takes the form of an interactive detective game.

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  1. Chandon launches ready-to-serve spritz collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  5. Louis Vuitton announces Regeneration 2030
  6. Global deliveries take 15pc hit at Porsche in Q1
  7. De Beers supports Desert Diamonds with bridal addition
  8. The 1916 Company sets up shop on Manhattan Beach
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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