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Sep. 24, 2018
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Fragrance and personal care

Penhaligon’s promotes new collection with interactive whodunit game

October 13, 2017

Penhaligon's Mystery Mansion tasks customers with solving a mystery. Image credit: Penhaligon's

 

By Danny Parisi

British perfume house Penhaligon’s has brought a touch of classic parlor mystery to its latest campaign promotion that takes the form of an interactive detective game.

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  1. Luxury looks to clean beauty to navigate new personal care
  2. Creating holiday experiences in-stores will be vital this season
  3. Influencer marketing shows no signs of slowing: Shareablee
  4. Nordstrom prioritizes personalization in revamped loyalty program
  5. Bleu de Chanel dives deep with new campaign
  6. Top 5 brand moments from last week
  7. Carole Shashona on growing her eponymous jewelry brand
  8. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  9. Michael Kors marks milestone in philanthropic effort
  10. TrueFacet branches into brand ecommerce as online jewelry sales grow
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