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Multichannel

Peninsula jump-starts fall season via expansive multichannel campaign efforts

September 10, 2012

 

By Rachel Lamb

The Peninsula Hotels is drawing attention to itself and upping customer engagement through three global efforts: the launch of Peninsula Moments brand campaign, PenCities online travel journal and renovation of flagship hotel The Peninsula Hong Kong.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Mercedes introduces electric bike collection
  5. Chloé fetes iconic anniversary collection via video series
  6. Introducing Luxury Women to Watch 2023
  7. Missoni pays homage to founders, Brazil with charity auction
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Luxury Unfiltered: Connecting with ultraluxury clients
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