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Research

Perception of invulnerability leads to highly-strategic shopping trends: survey

April 10, 2014

Affluent consumers have a sense of invulnerability Affluent consumers have a sense of invulnerability

 

The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.

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