Luxury Daily
The authority in luxury news.
March 9, 2026
  1. Air France stitches product story into fashion-forward campaign visuals
  2. Berluti lights up Shadow sneaker
  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Rosewood Hotels introduces gender-neutral parental leave
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  8. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  9. St. John Knits promotes Mandy West to CEO
  10. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Performance-driven BMW Alpina launches as standalone marque

January 6, 2026

The company is reimagining one of its longtime signature offerings. Image credit: BMW Group On Dec. 2, the company announced the completed transfer of luxury automotive brand Alpina’s trademark rights. Image credit: BMW Group

 

By Zach James for Luxury Daily News Service

Germany’s BMW Group is introducing the next chapter of a motorsports-inspired brand initially acquired in 2022.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Air France stitches product story into fashion-forward campaign visuals
  2. Berluti lights up Shadow sneaker
  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Rosewood Hotels introduces gender-neutral parental leave
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  8. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  9. St. John Knits promotes Mandy West to CEO
  10. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
VIDEOS
More Videos

MORE IN Commerce
Saks Global to shutter more store locations
Chanel makes ambassadorship with model Bhavitha Mandava official
St. John Knits promotes Mandy West to CEO
Montblanc opens first Sydney door on historic George Street
Prada Group logs 20 consecutive quarters of growth in 2025
Missoni family strikes private equity deal, sells remaining stake in business



RECENT ARTICLES
Rosewood Hotels introduces gender-neutral parental leave
Mercedes-Benz celebrates International Women’s Day
Saks Global to shutter more store locations

Air France stitches product story into fashion-forward campaign visuals
Berluti lights up Shadow sneaker
BMW returns to BNP Paribas Open with exclusive closed-room model preview