Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Performance-driven BMW Alpina launches as standalone marque

January 6, 2026

The company is reimagining one of its longtime signature offerings. Image credit: BMW Group On Dec. 2, the company announced the completed transfer of luxury automotive brand Alpina’s trademark rights. Image credit: BMW Group

 

Germany’s BMW Group is introducing the next chapter of a motorsports-inspired brand initially acquired in 2022.

To read the entire article, please subscribe or