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April 15, 2026
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Performance-driven BMW Alpina launches as standalone marque

January 6, 2026

The company is reimagining one of its longtime signature offerings. Image credit: BMW Group On Dec. 2, the company announced the completed transfer of luxury automotive brand Alpina’s trademark rights. Image credit: BMW Group

 

By Zach James for Luxury Daily News Service

Germany’s BMW Group is introducing the next chapter of a motorsports-inspired brand initially acquired in 2022.

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  1. Louis Vuitton adds Berlin to Travel Book collection
  2. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  3. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  4. Culture is luxury’s next competitive edge
  5. World Diamond Day celebrated in 50+ countries
  6. The Langham Shanghai restaurant earns second Michelin star
  7. Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic
  8. Burberry leans on poolside nostalgia for high summer 2026
  9. Saint Laurent spotlights signatures in ‘Tangerine Temptation’
  10. Luxury Daily is evolving.
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