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March 26, 2026
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Commerce

Performance-driven BMW Alpina launches as standalone marque

January 6, 2026

The company is reimagining one of its longtime signature offerings. Image credit: BMW Group On Dec. 2, the company announced the completed transfer of luxury automotive brand Alpina’s trademark rights. Image credit: BMW Group

 

By Zach James for Luxury Daily News Service

Germany’s BMW Group is introducing the next chapter of a motorsports-inspired brand initially acquired in 2022.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  3. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  4. Audemars Piguet brings AP House concept to Miami Beach
  5. Announcing digital-only Luxury FirstLook 2022 on Jan. 13: Register now!
  6. Natural Diamond Council introduces World Diamond Day
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  9. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  10. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
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