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March 10, 2026
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Mobile

Personalization is core to the future of mobile search

September 24, 2012

 

By Lauren Johnson

As consumers increasingly use their smartphones and tablets as a primary device for searching, a combination of social media and location can be used to influence keywords and ultimately make for a more tailored and personalized mobile search experience.

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  1. Farfetch spotlights Mexico City in spring/summer campaign
  2. Rosewood Hotels introduces gender-neutral parental leave
  3. Chanel makes ambassadorship with model Bhavitha Mandava official
  4. Pomellato's 'Nudo' collection inspires AI-generated campaign imagery
  5. Saks Global to shutter more store locations
  6. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  7. Mercedes-Benz celebrates International Women’s Day
  8. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  9. Air France stitches product story into fashion-forward campaign visuals
  10. Singer Troye Sivan signs on as Penfolds creative partner
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