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Retail

Personalization in luxury retail stores should precede checkout: BRP

March 30, 2017

Image courtesy of Neiman Marcus

 

By Brielle Jaekel

Luxury retailers who are continuing to put stock in the bricks-and-mortar space need to implement some form of customer identification technology that recognizes individuals right away instead of waiting until checkout.

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  1. Marriott’s Luxury Group launches artist residency program
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