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Retail

Personalization in luxury retail stores should precede checkout: BRP

March 30, 2017

Image courtesy of Neiman Marcus

 

By Brielle Jaekel

Luxury retailers who are continuing to put stock in the bricks-and-mortar space need to implement some form of customer identification technology that recognizes individuals right away instead of waiting until checkout.

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  1. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  2. Burberry, Audi, Peninsula, LG Signature and Americana Manhasset - Live news
  3. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  4. Michael Kors enlists real-life jet-setters for travel campaign
  5. Four Seasons adds trip planning to app experience
  6. 4 trends in beauty from Cosmoprof 2019
  7. YouTube launches in-video virtual makeup try-ons
  8. Day's wrap: Celine, Cunard, Douglas Elliman, Bulgari, Rosewood and Mercedes
  9. Instagram registers 15x more engagement than Facebook: L2
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