Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"0cdb34d86cd5903c891a26fd3c2cf2cf","s":"e3f24969e3a895ad"}
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