Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"37e4983d265b8b4abad7422b22c86bce","s":"683bc831e33e7e9c"}
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