Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"aa4e05619eecce515ab21ad8b0622410","s":"a872493537a1ea1b"}
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