Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"2922f26078c57eff33bbbd8ec0fb7489","s":"8e421602581035a7"}
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