Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"62ce43475781e93854919d8948e8594c","s":"aafb0c7c0c780084"}
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