Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"78000beaca0d45824109f5f385ca6e5f","s":"6a7d9853cbb03ec1"}
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