Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"cb5954e761cbd0a0be60be1680634ac1","s":"0650a89175797ca1"}
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