Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"e520f2d6b88b4250e1c9260b294a4ecb","s":"61d9d178130f2b6c"}
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