Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"36b61c33c06271e57d2421ea01be3668","s":"471f7865d1368263"}
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