Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
{"ct":"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","iv":"e2a236f59fa625144721724621a0ebad","s":"a440a8d8034e8dc2"}
Share your thoughts. Click here