Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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Lgefy4QnPA107CrF9\/GZRDvzX21F6dmMdBkuEMi\/xaoNKKObdKWLZdaG+VT8nFqO0sTt2tk0DfsskuULSYTjke8TURumiCG7g\/PhMaZZgm8kYXjz3tkJjPVt30GrWkwuwpSME1hi+70mK3epACDSK3EUEm2Ebyl\/MFm+iysFycn4UJsFJT6hOWoMzXKGod3DLfW50jGk3jmnzxO4RqNNznTRhQTL8Ur9npNkdTE79YxVx0NjPssVwTc95\/qouhRXMNuPXFGFkhqH8jVV89wKochBmKtth85Mkb0vSVJEUkoCe+MaELB2fpJ6Xslfqt5TN8SApXF5YRTEb8j2U2r80Tpgdjm9CwJ6UKCqEDh8xHgUtEst4b7n\/CVzQA1jhb2TxAvvc9TOFEt6W1WGoNXxDj4142YoYlmQGgP78RXySeqo3nkmW\/64FQNWG2NRyNJRcV53YWz22kXdoScfYgKw3f+pFhAMl97tHsyRkgx1uTpHEykG5cZxPytjIoNMnDAfd6usYMAlxqOPZWLHBLnhZ\/+smnzJlFJ3e4iWXNxSMrYhj8k9Tx6RdZYa98Ij5WL+usRmb0e5J14Qj7yaHXpuI1Bu1uuHhlz3BW8aMZqd1zrOnWjpT06sZJ4zxG1fJix25fMBlzIAG95bq0Toq6yRxD6jk22zA1e+xpypMpsbxXntHDidRhjeiA5xNTNjU8JhEHWrrH3UefH\/wlFG\/13wwiY1t7r1ZrOrlJPGqVYgqY\/Thr70pI21mFDcwMQAsXJoqbRj3b3UC6EcUcRma\/T\/mXqpPxwSI613o\/zuTeOE7XscT0S0lGd3jGgq3eMHJbjxMwRjRaICKBzCtzRd+2os\/QYUi9JQ9nF8hqE47cTHnVjMUEV4jArA4ziuszIDFA5EjiwRj6GZBVwRgSBHhszhvYiPeeV2r4r16fRm1AbHLTBOqW0vRvtMTpWXXy\/lOsC5mDNF3blnRv2VQQyXcxP2Y0Z4XrWlrba0JbGMHt7h+sh+mxHcbkjMZkg8GwhkS\/huZEot3HDHtqVSISHVFpuKG3h4Cm5U2uFSLijnXUDMZDl3H3LfPyvzLYR4tQ6599mjmnkFZUYrt3k1\/cWel7BG7\/7T3a6mc8MuvQhS0XTqOTOKbuDFTeaQpQy5EhRRJgCDBL2kYqCXhBBCX\/tfSRC+odTKjGhfaAhYvN4cs+WYWpnTIlIU1yIN8f5Mx0iz6affjgPDhZ998JfAyh6kvt0PbB1cRJej\/pbNBsFHRD\/SE\/Lws1UNu5wwlLgX6P7Eb\/8\/wRHIELq4V+ZC8PxlB7LvxTUbyCyRdGRmIvMQDkF1yeo5sR3RqB72H+H0x5kLH3GoRzYryS\/nogVc13YpEkd8RkCPpwFmEdfqQchJUXagH+OVIgsO76XDgUW8uFqsHHdWpuMA0V+CAVjiJbTcxCj6DhKzWoUJG4wzN7f2oFVT+Vu03bjPit9mbvjsmmMX45GlbpgSB+37SIP+Jv4\/5pPi43X7XSvcC07JBpBpGmMEnxdVsgGcDBFNabKpiTyaW9JK+wXCBRgqNPaIGuPOsBTvYu9OFBTRGGtzvmmUC16Gx3ryOLRLPjXnbklCF6VdFO\/bPeZmq0G3S\/xTNJZheBiFOMrnC+v5J3JTgq0wYyez1lQR1gsReSRjJeHJ1KqqK6NUcLSKk\/7bL\/BAoOumvWgEC8Wn7tSK0gEytzi8v0vK14JhKVIY3xXy6Cc7xjvhHuUCv8t5bSL3eAysWo\/nMGfvD6EkB\/c4xB8mi6LdYSrBwkdotKSOUOoLuqObxiwDHqDNr0jsBmNupoYahGEO8trQhPk8FI41DR83M1lIVR4YM9oYJn0d5QFAbMoEfRNoe4JS\/Uajv\/lveKMsOALyDphG2kJOU+jBqSBsj2SMeiwBB6JJzevbfB1IxgPDJQD2AIm9GH2235sputHsy51rW60rYpdqYdw5nw\/G3znI4Vtvila1tixOOAJUsT4l25pBN6+MfkPuW\/vU1r5oybvnKt4rhDRrIifEp\/NPwJbe+DIHK7Z6ENqmtALvNMhuvX8UKyXqDZb93Fo1DfOno9WDBbbvNA\/ElffVC6YzeftJeZjKSv1a3p9QAN06Ubfl+gdZRcQirJXiWleRyQY4n4wah8k7wnJrNTWc0BTaO5hAiiZ9Ci8yw6F+kk0+G3xcpjTf8S17ywHe9KioAnhndXqqmnCrhVu2kafnQtLwVOD2Cc05t+b9Oy1yMBU7a9Y66ZOHOtJIIYqqTt3HyeaRctw7hRYKpEPnUFUsle3gKyD71VdfAHbtZjqfjyLFRUNCR4r8Mwpq66GA0PC1Hbh+UX0B+Jd1cAhERr26cLuXs\/bmSMxMGIC1J6+c74ic5D\/5I+XjcFosyAaj5DZ+BJd7yvCYNpElj50ykePDnDyY3keyy1wbeoJWVF60CYH3tuyvVWE5wVdo5nVoU4WmA+FuhE724Mhdxuj5s9ajgmzPhy+1wz0CTZz73lMiDz2mrT2nr5szIXYu6jIa4Z71ipaMPj7TpU6DjwdHTd8azzIhHaCxMPq\/LXG09d8bigONov7IMZvbHJfzThoUv09LDLYPz+SADLK3f2Zbzrqo3XR2dFkAV6DyMuiXm1yfYHXoewX5Je81thjn29w3JRWKhggwVcUo0KEGOLrqgG+bjBy27XLFG2PrQ9chyQLIV\/N+dsGYgDbNt2zfclo9Rk+4\/bMedRMh7TjvaL7KDbVnCQCBDP7Y11t8oR0sSpP1IZezGd87BUFOQnmEmRl29pyGjMeThM9sCftSV4OySG3mTwNG1VA\/DWHIXMtj6OTTLnA6yhDeSCXZ1DOEZEZv0itrqDGO1o+rnWpbcQljmwQQA1GMGdzcmCSQubK50LN3djXrtsJ2mPWZZWx8YZY7ThsN42N\/OzLpxvss3tMSt7WiaDj6JoxlwfixpR3Gh\/3Ip\/cUmkm9RQC01GwBaXOVdNkExpPHa2jq4L9h6rmcdj8uPdO+OZgMz+7XmEVzg2rlBehzkrirNSHl043taYJ73fqDlG2+GBNh9K+j9ixipJ4uCDuHf554GQnIIwTAvgU\/zg8Pv+k4H7uq9En1kFKFEPQjl9CbKAHbYupMO+C+2xVn2eizS0LEQCO8hfSuKzeOYW8ntvP1bkB5hRi6dU\/6OFTsfQR\/6JWOH8KV5ZRvJV\/zhhDERM8DtifEwLGSZ6EU+UtJehbIjp\/HIgOZcZXFomDNfKTBG\/8DBDGblc4Yc8fVmkPTQ2fLbndUbUXSgXaLh82bHKB9jzUjMfuLUDIL4ozJ4VBv3OC3mJmSE0DfdzD7cAYxv1kDoAcmfNrUjGAwdT33l9w\/4pZ+F6DROCJQA768F2ko1MG5uTfZQ6gLMh4uHe7h5KNCiTd0fISpFmTZ+i1Wba7rHPB1AZF2EBtaR0MRxcECBmBWZVti\/FifNJL\/NyhChR7i82uU9KClICjOPaEeUGokIHxanHAqTbLgB6OPUrGslZvScUsL6nsK8ytwP25V4RG\/gS1d2xG0qP1CCXDHV24jeDik\/QmqFo7Q7GspnhHXCgl41Gpp7fUmJYdqIHRhKmWy3VeybbCtmBcS9jL50xsa528\/ZM0kGb9vZ6ueBdXATM+r90S0LVAp8\/snFsP2dhF7o\/4+lGyQvp348wDR+FYHb9SHuNxb+wTRdSKnwJT\/CHp4XUsHfLrNwTyn+oYOO90YfP7id2oOoAi4+cj+pWdOC5Hs8rM1b3sz6Nic4RzcCBaH3tRmgA33e8C+XYbeitgNlzAxTb3Cc4VQMngH94udqwMQXx6Y+8PaopoDnhCZAn8WNvLGpdSwTHxakUSVKPHDkplpoocS4Yf3B\/dHAL6Yi+JB1oKDAI1sjvmYJTN3fO6PzWOKyHkll4+xdrFZOACsvZLRL15qlw35M2RI7y1CZsuane162RzyxdqbgUgpYpTGPR6THgTSBEvbXJN0qHUud1jfoMivLPJ4\/ExK11VF4uRGbSVlPXu16Mfd3HRedv1LfOmOKhoizkyoZl69LENUysM1YU9tD2hW2GEOPuQFz9P5xG3mqGS87VDjOAReMGPp4zLvCeynrXTLo6C1\/kA5AiKTaN9myLQUa\/xpzDiz4Ld3j\/5SSFJ1tyDGZxKaZnnbERHmdp09FLGqN+Wcp3wBfpYnSDRZ7gk\/9LdwD8wsxOPCfjMV1iKNcVMsqXcyd8mGfvR","iv":"53fc9bf9b648f6999b96c3921de6be8a","s":"e5ed191c099b7e1a"}
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