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Sep. 28, 2020
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Research

Personalized Web site, email experiences most likely to increase brand loyalty

August 12, 2020

Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation

 

By Dianna Dilworth

As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.

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  1. Special invite to join State of Luxury 2021 survey – respondents get exec summary
  2. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  3. Introducing Luxury Women to Watch 2021
  4. Dior goes for gold with flashy J'adore campaign
  5. Mobkoi's Megan Nolan: Luxury Woman to Watch 2020
  6. US department store chain Neiman Marcus Group emerges from Chapter 11 bankruptcy, eliminating $4B+ in debt
  7. Entering a new era of luxury marketing
  8. Dolce & Gabbana kicks off sneaker boutique opening with in-store personalization
  9. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  10. What digital advertising players can learn from Spotify
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