Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"bf4a19055372bc0f584f8e8edac76cf9","s":"577d0cef96d9b14b"}
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