Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"998eb69b8e55891ab66acebfc9979ee5","s":"3d64c30f34aaa099"}
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