Luxury Daily
World’s leading luxury business publication
Oct. 1, 2020
  1. Day's wrap: Mandarin Oriental, Oberoi, Frost & Sullivan, Altuzarra and Amazon Luxury Stores
  2. China offers a glimpse of a post-virus luxury market
  3. Altuzarra becomes latest fashion brand to embrace Amazon’s Luxury Stores
  4. Hong Kong’s Mandarin Oriental, India’s Oberoi Group form new strategic hospitality alliance
  5. Real estate trends do not spell the end of cities after lockdowns: Knight Frank
  6. Taobao is doubling down on short videos. What does this mean for the industry?
  7. Luxury brands can be at the forefront of digital storytelling to reach consumers
  8. Nordstrom is first US retailer to ban sales of exotic animal skins, with similar thumbs-down for real fur
  9. 5 tips for choosing the best KOL livestreamer
  10. Introducing Luxury Women to Watch 2021
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Research

Personalized Web site, email experiences most likely to increase brand loyalty

August 12, 2020

Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation

 

By Dianna Dilworth

As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.

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  1. Day's wrap: Mandarin Oriental, Oberoi, Frost & Sullivan, Altuzarra and Amazon Luxury Stores
  2. China offers a glimpse of a post-virus luxury market
  3. Altuzarra becomes latest fashion brand to embrace Amazon’s Luxury Stores
  4. Hong Kong’s Mandarin Oriental, India’s Oberoi Group form new strategic hospitality alliance
  5. Real estate trends do not spell the end of cities after lockdowns: Knight Frank
  6. Taobao is doubling down on short videos. What does this mean for the industry?
  7. Luxury brands can be at the forefront of digital storytelling to reach consumers
  8. Nordstrom is first US retailer to ban sales of exotic animal skins, with similar thumbs-down for real fur
  9. 5 tips for choosing the best KOL livestreamer
  10. Introducing Luxury Women to Watch 2021
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Mandarin Oriental, Oberoi, Frost & Sullivan, Altuzarra and Amazon Luxury Stores
Taobao is doubling down on short videos. What does this mean for the industry?