Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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