Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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