Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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