Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"802a3367b8e13ab77151dd56f8ff734d","s":"652ec90cd6493830"}
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