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Marketing

Personalization, omnichannel key to reaching discerning HNWIs

January 3, 2019

The newly rich are key targets for status symbols. Image credit: Michael Kors

 

By Sarah Jones

Wealthy individuals represent a powerful, global economic force, but they can be a difficult audience for brands to target due to their busy lifestyles and elevated expectations.

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  1. Free webinar: 5 trends in the luxury goods industry
  2. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
  3. Valentino blends modernity, house heritage with new eyewear models
  4. Shiseido celebrates 150 years of beauty innovation
  5. Dolce & Gabbana underlines power of connection in cinematic narrative
  6. Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign
  7. Audi offers vision of progress in Janelle Monáe campaign
  8. Mindfulness, responsibility are key to sustainable luxury travel industry
  9. WatchBox expands into Switzerland with headquarters
  10. Saks launches second annual designer accelerator program
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