Marketing
January 3, 2019
The newly rich are key targets for status symbols. Image credit: Michael Kors
By Sarah Jones
Wealthy individuals represent a powerful, global economic force, but they can be a difficult audience for brands to target due to their busy lifestyles and elevated expectations.
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","iv":"efebdd9e0f6e2565bec8c0c4a921fb37","s":"5f251f7520c29a63"}
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