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Oct. 17, 2019
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Marketing

Personalization, omnichannel key to reaching discerning HNWIs

January 3, 2019

The newly rich are key targets for status symbols. Image credit: Michael Kors

 

By Sarah Jones

Wealthy individuals represent a powerful, global economic force, but they can be a difficult audience for brands to target due to their busy lifestyles and elevated expectations.

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  1. Luxury watchmakers lead the way in owning pre-owned business
  2. Brick clicks: Why Maison Atia chose New York’s Madison Avenue
  3. Fashion labels can leverage celebrities, influencers to drive runway buzz
  4. Omega introduces authentication program as secondhand market grows
  5. Luxury hotels can leverage social clout to attract young affluents
  6. Dior flaunts foundation via Dazed content collaboration
  7. Dior goes for gold with flashy J'adore campaign
  8. Louis Vuitton, Tiffany empower associates to streamline omnichannel experiences
  9. Hotels are start, end points of travel experiences
  10. Gucci’s Chime for Change looks to give girls the right to dream
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