Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
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","iv":"528dd2a1189bcc956f07355ca693d996","s":"53d34c318e8799e2"}
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