Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
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","iv":"23778763abd17239e900788d6e0c5fe2","s":"76542f7dcb90db11"}
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