Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
{"ct":"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","iv":"0132b39e1ec30b84c0940c310bc352e5","s":"811a39f3307ac337"}
Share your thoughts. Click here