Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
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","iv":"874fda704cc3cac58922bbc1010d94e4","s":"6979b7366db44444"}
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