Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
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XkhrprCECjNvIgUHMVeMDf51FShTcTGWn7fuxYE08n9bL+VINDVP+QEljYNzoaGNkpSCMYHoXzSzRRG7D\/WFMbW+B3gcLPzP4i5zt6aZgttCadnRDyyogQ6CVcN\/r0YW9v4CELcWpN\/KyDRpzJQx08jSBgQK9A4YkIzX9AdKpe09opE8sTXdGi7ab+0kF+KDaTssB9L818xZK0h4VSAmkdJdMbsZ6ikggqw2RdIqexBsmKSTHsqfeCIFfo5h+sxaHTI6WXLyFstD8VjmM1MzJE\/Qct5rD1OgmreU4xdJCVmOvJgbRCg8SjZaUpKtNUfkTP0ma3H6V7EpdqM5b1eHBcFXS1YbM9aznyPB9qZSrvLIVeYivfKfnMvZ+IGRv1dbaoFM0dfltOZwoaUeR+IBjP\/RlS0ovc47To40Sdcz6DO1awE3j3un3nciXlfVMDMCe8PWFlwuSEKktvN1nADsPfPYuepa4t4DWLW44NTU67zH30HbFnvNI35AyQV72TaeXRL5JNshe6q9SHqANEBJnCoXnxhJYvINiKi56GMuOcDy1FtnYgGtS4qkXciDpLlffe2di59tJsJQHm9P9A93UUQ8CmgpaJZ8DetycaWIO+lMFJEZdEzlvrZymIRlOn2nN7a2MxMqRp0pPASn0hqdbNHQWmCgdvCEuhswYpKW1slTt9I4iBD9yn\/Dm+jZO0dM4cgigTLWzbv35Aec+X8RvJiwWO1g\/DfsaFjtdh0pY5Lbqx88+Zh\/6suP2iZQlmUb3UGSGKx7pk74CeMEkabEuCmCkoUtUjPzzbkIgNhvbMIwribn\/wlSZJgKjRdcMq+7BjsXnGDCDoQb6pucuC10T9ryndT0rfap74Q5asdHCjJ8up5yHaSweTqaffgVGaQSEDqt69el+WCgJ71\/rsNbjz8jQbWqut\/gO9\/5UsC0BNTPmyH5q+7GmfDBW5dHDA1O8T\/N2knIRCqolMrKcB4eQC7V74\/YbtNIkOTeSG5WyQmnmegD\/+HkXkrtGXCmbYq+tRIo5YzWACXzZoB+ccdMlvvDRfSyulLQT+a786CUzHfLV5Gs19MxONLNqc9n3md\/tO0OW9skbfFm+l32TS8nYQaM31eeYRt9kyJkgszc9sCWj\/nFlM1ZTaXdavtAr8RHJZzspFmKH5Utlohqp6ElkiLruJ9NoOjfjoTSSAZ\/\/LGjMgHR1cZ9i3NY3G2E4\/3+\/nPIdknVPswG9\/5v0MHao2I44sPWrNd\/PEUL9Mu4PtDkI2o0\/UH8t+nvb0+vW3JzP9Dk+J+K0z7zOGwT4xKrELlhkG4\/Hk8u9AHbfO8kW8gLgSE\/xM2LkxOVaIYujynGDhpBeu8QqLDy1HVHvLmGQduniJWeS6xKqj0ajgX6or6YXE1AQhHJSsfpwbsrrm5oALr+XFg1R9nSg\/RHCBd191qDMWu\/Hzo2WKdcSo6imLqsfyes0TWhbh1K7li9Am1qzCAkoRFXX7GAAnK5I5Xnl4XGdTo2Em2Tu8CZ2gYXBx7OGkhP7tInK6FUKGS6Rlilf\/IB7EsftjIBuW604iYwp+LaIwf9JNJvBB+6n82PDQg+WxSl3cvvoMVbG7XjwF8D1mZSbB6IrnPw5P4r2rUU4sq1lsgVJ5E5Pm60ypVKwUm1GSDn4IjnKqhPFhgNQfvtNHYEboYp0bHmsnQUdVmNJgjxSufqTAT6GTv7FqWc1nUzw24h6Wy59VdmqNJsKGjyymEETy899Bym6wR\/rGO8H8ySCaA2e1BmDb5kXewXwLHkKfe+U4Z\/+DzfAFwR3i3bXvdWSpwb+fVLYAXYUxHK23LtVo7hDuL1mJxLkXX+Y7WoIXlcTBDIVcF88dpPvGgaLSjgYqOCl\/awAX9R0CBMkuqzncoQY6XriXxzdVUU8VpN8iYJsHqtwnt01wL8ZzxKSgRoESFoG7bhbrtm9A6nTM3KyKtJTCv+NeWYPR9GGbXPM5lHizxtHEgMkEWrkgw8IKaARmNLRXMQuAVWQrcui2D8K0RbpbSi9Cq0WdPmeYEVixrazi\/sl28TDNF\/Pg6peYYKVKzYSXNMDc7QR22Bmyj8xSyT31UXF0aGFF\/5DsJJZ0zfsu5oxROCZZTZkwxNjpnI+INtbM64ZvdwWy5kHYs419ieHwWpx5ZQ170Utdl7oQs3W\/GPEvdDNiu5cm17vEdl3Dt75+CMeBkwlRTx\/PTbVnwacynwZ5wYTIJc3UOOg+ED8sRBEBRTFcYqDwEYhWRE38tDF6N7EgpFIhrdHUUk1+XmItlcWStDnh5GSE\/8Lm\/zeVIIRCal3E5n7MEpQ5n1h\/nwJE1iVb5cYeb8rKqTXmHkZ8cTBwIlVwVGyEx0clD6S5sIcyJJcxm6Hm8L8jibWwvhsZYTkMy9xHNB9EG2QXB\/oQH5M\/ltuKrs6pyPrX44orZLRnE0QJPq2oKnE+qMQIyEWveZ4V1yEYHU\/ByFr\/N0fDnnQCJB0VDnFPP3ddkVflzY9qcmA+jskkdcC0aV6nRAN8MJ8JqJfxEHJPstO9Z7T3QuXic\/7f0XpAvISMTTsAxHXQw0YS5VOaF9JaEVJsy4gWDhJEj0gDuhfLk\/sNqzos6wMDjwqJjWCDYzAle5uyX7K5RS+4\/9ax6cAHoG8zPXGwEnfI0\/6ONFYWuEIsHnA+m9AyDJsg1fC0QYh0PcczNvWTzAZ9kM+47jt2E0Xv71Agwj5uqKblr1hjW6TWvVNLqjNCrIiiazjCp83wLM37Hw6dlhrgq8bUMjgzGaAc6aM16C+SIhwxgchy4H01PMJw4PKAh+Hl9sDjVAHht9VN5rYd3cBv1Covof4VvYNHQZurB4cHWKa4ApP0Cx1qVWVt446y8AsRt\/a4RMnjpCnzSyyZp66marO18m94jTO7ixSy0inxrf0EiNEBtqqmmu1uXJwoekgxmOoVoS3GptbSC2b+OlYDggOkGqtNdbpSNTs4wxHKkcXbBYU6q7wRZpWM\/8mTgDDfvFHxKCx7ZtCvQ6JJJfQpsHHHbgRcK4hyEL6qVfrTbafyLDDfTiwHnuBSgs0zMi8HKoT+iud0UFHhqnFoo10FPFMqYffO9WYLclpEYGNLNtYbkunbZd","iv":"56b27ac19bb335f0ec8b911d1e304eee","s":"b4aeb00089341901"}
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