Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
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","iv":"241b6fded9b3f1f93509bb39723fb2d1","s":"26855d586e76c7b9"}
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