Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
{"ct":"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","iv":"69761a5c9a8a427f3c698b9624ad6332","s":"f1a8d31c55bd353f"}
Share your thoughts. Click here