Retail
June 7, 2018
Gen Z values in-store shopping. Image credit: Michael Kors
By Sarah Jones
Despite being digitally driven, Generation Z consumers value bricks-and-mortar shopping and tactile retail experiences.
{"ct":"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","iv":"9047abf34bb573c72341cd45e7383a2f","s":"d336e5fd55c54b2a"}
Share your thoughts. Click here