Retail
June 7, 2018
Gen Z values in-store shopping. Image credit: Michael Kors
By Sarah Jones
Despite being digitally driven, Generation Z consumers value bricks-and-mortar shopping and tactile retail experiences.
{"ct":"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","iv":"940de6a81dd7c41bdaf2aa548ba728fc","s":"efe8d4b37699c88b"}
Share your thoughts. Click here