Retail
June 7, 2018
Gen Z values in-store shopping. Image credit: Michael Kors
By Sarah Jones
Despite being digitally driven, Generation Z consumers value bricks-and-mortar shopping and tactile retail experiences.
{"ct":"FqYUPWqqTEMGaAqO0zDrRR2u9Blce3fInuA3L\/ENubqko606lczpPzt2dM8a0QQWf9mOKE18SNbULdlRmSvpqCNcIwNXTlbzGadtUKuwaldTlBj4y4YQx3E5Z4N5tJmVbv9yI7nemlbA00ncgsbQRZdQy+A8O9FAfj6buxa0uw4Cxffa0LqnGPq7zy0YHYEjKWV1Rdwslxue6LukTMEaIKWTADVPIEaV1rjXrKGqvI33tbuAT1vQFeX0cHhGMxG8eCLqYbJJwUmBzHcS+fsJH4hhyDj6\/xQUXQaP93cspFbBp\/oWYEW08GbXofp0Vqj+1vBoJiuLhjaLSM0OHC8yr1PUgyj\/0lSZlwh5+zTx7yo5sTkJN39cnyai39dSxzpH7nozhtBLe5RCnRJLAxiD9lrs2seUxZESHNec26eX2J\/5ESBbfXatKdl6uKnQfiKr2dzZvguinPWlVf\/DuuFcT1XvWmsk7TdjNJ3Tv4jIQsal84z7kv5jq7voMttjTeFO7GN29Vv6P5gla2zUNuV1lUb4y\/0Ue86r5KRqwYoN61E2U0SGrqoe4YBReJ92XkMzrnX5o\/LMZgTN\/eTZpB\/Tq0CsUR7kzoiBUHpXh4+DvApHvSZqYdN6z\/80PrhP6sZtYwN6SIJ0SHxlEzW99DX5GcXHCA0W46H\/\/NPHbXfQ0R5UtT+v5JtIu1xioW7eXD13b6P6jpWkYtDdIyCWSJsXSosWWE5TalAvKdKvurfoo5PTwkwpJ1EaXqbs4g5GUROuMLGSOil61Ryt2jtMBVnDhET28x2EzckOp2UUAIt2BYvgkRvrkJBn8v9sMLnqAGYGUOaLkOT05K9PWT+ikIfGOKj1xCq6HIrrfbDSvVK82DHx+SVQHsuNhaDdwF3pHpYhW4QkNAt0X9KCW92fY648f4a97d5pBxPo0j\/Jm1tQSD5v6TlCm+iADML7OKLXY9\/c8oLShkLbgTfliSrUsfjGFGz\/0b7bV1M8KYctG3kbeoM2czZp6iiPU7Bic4ISZIOvobsOMAfQXlESgbz8vtea2VPTaU6hb4WkmmEN74bswc\/b2VsLCLsdvDJDwe0YCXoAoB9JNzeOEHnT64VG+rRgjP7IbQ30RpRFKaT\/NhjQIv4bHLcOBsj+NzplsdTh7LDTtWDVuhWYpxIkhM8M6FIvojO9m7\/ieaVB2dtuKaDckMlQv4w6Cwllghi+rl4WaveS7ET4TXTIGe0shwof2evfeI6fKKBJHQ5WZe+oAJcu5wneMYvi+ghIQQwz8pqHopfLYDtSNi16PBh7OUaQN8UZki+B84\/VhhHlElCpzNLkGbJ+qUMfGT\/k1V8x4Xj1Uz4fPwoe4D\/eF7hXFUho5TBvJak+k7Li7gPtH107g2YW1zuAoG7fC9eYPtdfFYYG1SP03e163EUsYvKi08s6gY9eXZMab\/y\/aHFKBaTHDlpiW0qJifdtqLyQlNevZPrCTEU8GgT8ntGXq\/h3JEUmtM3gcuQaQkZJup9ETvyx0Q6TbKqo2QGWViESj6EmcDYT4CH11Gl32Q6z+Hqt2qRhOvWRievNVSEtRJDJhm63iVlb3XI9d6N8xeSox8rBzcUw+aAub0fKBMwCf7eev3tm\/dBdm5blT4tnpPA+KSdHteWZV6Bl0KM6rvXd1BFwhqzpxUmHDU2kVEuQr1zRSbv\/RdPodu+mKnE0LYodFEBakZGVtwuFpkoHnWlQvpMHVSRbwnpSSck1XoCrmBqmEsfhl1wIBJNTDNlv4mBFmPHdBIOIflbTjZqEgzPuy5nSzhcc1c5DvFoFAqhwjIlF3C60flN2\/\/r5dYzXTFD904nUv1uqmcpLOhacb66JwIzvyHHzjQJBVHZEqsUZl3aMnEsDFHP5UbCnFbopSvidAOH8GphVDNFTt6zEua9c3SovfmTN5mU6dOwskeS2dvvX9N6Au4ovF4K8JeC0yC14twU9mLpuK5CZa1NDtB6dzwCQgjT1t3UTaOeItSiw5pUT1rOCauPoDsUH7bk7GvE2lDYp25S8943xrC0JG+IghJG8nb85nXbikpqhwSgvqwFa1h050paRKgKfAcB0Xaub1lWjWQdooF5colKXBkwIfeHhB2xomVZZt6DLgf+wipI1QsusLKPz\/6sv072q\/v6Rk7q\/Xas4HK6iUIT2le\/iqCP7mwmpVOy01V63iRChJOe57Q6kFH8RfuEOwZ2vFGtwymcRYP+x+i1xqdoK\/4e3iYdF6crxRTvinbIMHGHdI8E6ENlw1YPvJXXGKlpVLhHs2XfKm1LbRWB7Y+zMhVmOFVX9Wv+LP3hT5IVEh\/Tvzi2aW+ZLpO2Ifvy0Xo2p9adpy2ab8w5DFjMm1yeiuAOH\/QCmSTtjkoA+NQPyfEm46V7BCQSdiK\/QX6h75tHaMTr9+YdhlvzaW4M8GbSkfp0SljDnaCZ6mKs\/gy0Czj5vwve+L4BZn9gvebytVqLFmnYtF1o3NETKcwc+W0XGr2+QzaComTrX8MR+cgF6mna02CMA8b8+i+m98\/Ksp3itgbaVuewIZ+aU0MRXt7a2IjgeaYpjGSAax60x2UG0q4CpLOm3DuN5Q4d31Nd7l\/yfJw0ZpC4TnvJJqyU6JZ9yq0vVhr4QXVTP67vXVnGTacTDo4cxlUsuXXOCYDnWbDrQZJbnTZTO1Uwz10vekY1oGNwon8nolJ7HZjBmYIE89gUHH3RClM\/7gJSa1xL0dj1PCNZNuiq+mWET+H7lTL\/c0xT0Y8LZnQnJOkEVMVHSAIvXObC1pJBnzWjOnRchPFBaTFfArjHrvQ81KoGSILxAtoxmT4NzYxDZ9\/y6AJZf8eoSwXjxaSxsRhcO837HyNe9tL9xYoH18l9t2xnTpFvlKtG4\/aE1Ea2AbuPBGQAIazInhvtd3BRf3flr+bpHvJXd6VMDiyZuq8b0hUByGTQMzuiuHak0qQp13ZAN9fnOmrEJMWGADoziwjcTxW\/v3gXRMyz5rP2ugm6uBQJA6+STjb3n9nxkolmpd\/bwXecIZqVne4FOhXQ0n6UfVEyz+P8afwXQgjtaBRKr7tyCY9Fa3dk3dHOYMXKJ2rOPXizu3oTR+ey4QRNPQky65GuBZUnZKbFATWobAZlWmcatz3bWQyFKAy2Zu5sQCtBYFD3i1+8PIEzA46nBW3LT0kkxUTLJQ5z3O\/cU\/r5e0+NQUbcM38aqIytCM+QwZfHdh63\/wVupS5y6TE+CReiqKu7TdoXBDRcrOsa26NufKxVhSk1L5ETEMF6sIjrW276plMWjf7vh9LOwhNkrtORDSUW3KVX37YCDYudCmiwGRMz+PadqnPT9BD\/lv3EuvtmKsuO8OV6PlgACS2XmO+7NEle1o3gzUZlY5tvTXyimtkyhB4YPL54mV38qljvKGat4H5iU\/teNHT2Mey1YaFzGauxojr6F0r05OBq+nhu1FuI9gtjkTpVi6cy0lBjEG216J\/3Wd2\/SdJc2BC+HDQI1oVnJlpTbbSsualariLzaUem3hqZyl\/uxtidFYLrfaEpIAVx6uBgmf5yNPLHNQ98fF+Dzn9Nugpt6ggbwfFQM9IzOo6TasIOWBOI3kPFGkwdg35U5rHk8u9OB\/aJ5LTdrKx62f4Qb8DlonEiRtWmP5\/yWMhiTfZafFdk\/QuAfLsOCz7Qrsf2g7IndXu442mm3SBGoyhDu1tIeb23SYvzTV\/LN9qyekjhso6CW1i+5s1daFMbuC9ucU2MIDK0TB9quHdQQYifALc2qkBEaxuvx\/fK4zaggw1BJos2aZnctP1+bNdZg1KYJuokFhrTqu63ubI8cRfjzAZ0PB4YcCT1GsDJsKYHU1VLCDIy0G\/0vHykTa91AEpvAT1oCo9cxMFyyruTVvmygDETbVUNNXyAJVet175Sl7CYMlbYx3i3LuvjrLwTJWe7oXtratVE+G+av4XvA3y3rN6TJM7WF41KOOMeprLFQgAKmn\/JPtfZjEkQWeCsf\/bD04SwrBojwdW6ZGTSyC2NXvPAeldrqTChik\/P46NUrofhc6\/cUSR9a8R4+D5QMY62RgNJ9j3vRUWldLTq26uKHmtOC1vhGvZFsVRv7sCflYj2\/tpTre+9Q7cRLy6EwmR6gwltRrzpC9B4JzhFghgyidRMncUUzmOAUZB6wpQxlL7lYYNSDUIXNY\/zffWwx5Sx2roIIUBYCZ+ewWpJqeLP5kl+BQKAc8mOrJ4ALIsWGhGjurN5LFR8MhXdKGtQdzK49s2bLIjyZKNwDABMndnXUJ9f2OMDpLEmC2wbreMl2nHiRK1nhAzJZ7jVFipQDjXR7GeUolKGE3lDUlJDXzpu9K0cZhl43rp23HRIYUBmWwt3yezdFUk567g039muGrJqAhuYvinfdiLeLoVErMZTKwRYTtCanmFeYs8bpn+Dj2+5h6entDfWQ1hOPySP+x9chxRENAJvbz0Dv5MLDl0He0cl42q7MZ16SyTtddRCZuunGiWBOL3W6jsJDsu2PiWM9Gy3p9vhAjy88ceJxnT6u9G00gMdvOpDgGKtva654QiIQKkw7nw7ZhUDNdA0\/Up6wQQJ47eSeB\/oQcw1hlrBwCIh4tlTyCHhTqM9mkhnmzV1YNnl1bGLC+OXYoE7fNH+ZKWU1x7LdRpcV1Satyg0H+VUrkdoZJOf6tXJdQyd8zz2JDrhEgn4W7K+MrJduGeSHTayz9kDFNP4wgjuqNw8dap5cILhs5RgI0v2ISbxWla3y9o7M8ld9bsWaeblxNk8HuyHlVT4IYqrIgmE8OPw65Y6k7GVBkJEHlVgoWXfBSL6TqyampwJKx46zsw3pmlI1WKuekuzTarYfy0Xml\/laGug+I7aLx80NPcDBl10vZAc4ym47XPphOU8ofSbKaAne+UrtBgkbHEA3ZK2acihaQUkEuZOQD0KowGaA8y4gzQ4wtZtCo2Mi+DAWHIs1KK7BZbv7mzJ9iusBG14lUFQuI7KXha++LgI+W2\/H2PWqNiFRnwZwKRCg8JMKHoQZhaRO4gD\/cWdjVD0S9norIqMAQf89sgElJC+62hM6Ru7pM43AoHrJsGMxE2yDXITH17O95uMbtbnz4rZo7ACFnR\/RWKTohCK5MaI9jQElAtwnNffjUjiAJSO5scHFQpinrNa4JlNITdf7stUqv8rE9YjV8QtGh6uNgZ2Qbv9lGQ1MCASFZpbavc3OifwrSHR9yWrlGW1gCuy3oYI62Hok632uNWQB+f33sUx5wZFRXxKho5hkK\/7n3BfqNS9V1TeQUrU1TzGPUW91hUDlIJr9vEA3VtY691Da0iPmtpFJ9jy\/mqQdbfmN26nYUCMInC4MB\/jy0Gf2soxKRNZO7YrNsDBXUSI9QDm73T4iyg0zjq6Ssk+F5SPbj8TfprjiVwRqu13hP0r0eox0vGSVxmwt4Q2d\/Xm\/QyF7oFQF9dQJA5zdgu9QUFqpKALCfJyMDA9EDtY75KfwsAQR1wjCghMckz1Co6UMkC61vvtutk17IussqlaVASa2t1r\/E2h7I3F7NFPyz1Ap5DKNBIEaTN+OLElPT59hxPeFG5UO5YSkUPLcTnSDKnHpcqO2C58J7J5+wR8nXTPDY9deU0psJHS5ThBSboYOSBHMQ3ZyO1W9TYyKgBW4QHzeNL8qd\/ybj\/OoBwkVfXrD6tHQ0Nwj\/N3wC7ZPtGRlsMKVFqaVvsHTgn46hEYrYF+F2zmeICCOOCY8UjNPGh8WESkVqKXWkQl2BFMbcQkmWiPPedrr3p1HhpIa8GQdBkbJ+wHptNGKO5mcwxQZtgX+1xodsiz+HnHWlH42\/Ozs5eNXutmPOVopwx56gH1jWqb4vSnYJrC80+SC66d4bhsWv89rAiLUeXiAGFFdfWs3eTW13qB+QCVXUoDIqzZungt\/j1jXwZFj9gNHuneZBH+pA4pheHVvTRiLyXhysZS2GTn8DjlAORy2uuZDN1NQUlE7nAOY11zn0RkGCM+i\/N6ymLhCgQ+prPwgMlT0ldW6Gz89wSuXmyVt8RWORFoxFGv77SSqIjidvqiYWiPQB\/QOrEIvvFxGx9n9hLqr6jIKZHWmLHqBhR3NEqRvOxW3zedQK+j\/8YCDY63Pcg9Ekxe2dIyyBYkxnR3dKOcxz8BbCjlzWwiNEC2SuH4jn+7jqxlB0uqH65iLvw+jWqLZEH0eR8rJin\/FBXKBeqGxQbZqS7D2G72PDIVN3yoeaDGkU73067+2tZXWlCOihqh61L+YVkevj1WTFGOZ1k9k7ybawdR8THAUUJ4io0L6w30wN4ZcVllgGgABNFtdotbODjZOVtfBDPR5zrSacZFbUpnAULWfF05Yni1z6C4hOXwO\/vxsPa5LLdfcCafBRsjLQrhXJ6+oBdmnM6KXLPWn\/3jAKGzfYbitnGgbHHdagaNHobbmQocUxdY4fHr0FHfYfhNm5pTDyjGs5QmMFu09qSTJytDfRRReyPZx3JOn2+ngqQBv6JRcfUFY6mbXsNfUB2gMqixiKuhpBxdKvnOf2tLtXY0S7r+deqddeTRE\/Bq8+GcWvB9+1IqikVx0fL0HWI0NtLW5mUf0ZS0ppreJGRbpmISYbVigSRq9wkyk3mLuHOD8t3ZtJCxFO5ak7Ws\/GP7IkCP\/zvF7Q1DOrLglYYBw0HAfZw+n4BIrx5AnIqQPs22LqiY1mXDa+qXLdwjkbIWlSq68ELek5RPWNN4nd4W7TPUh124jqBypzpvXlH0lUmrrxPdm0iphB+G2hkrQhAYq21J9n5uQq0isIofEEEkJCgvv\/BebtkZYS8boM1mSqnptwG4V8iC86H7rzykbaa8r2vcfyBf0pVxz4LpNMbZvTjmVUxx69q6TpiLWuEXeu6XNhD8nFXrlAcmXEkWTJO33WKsfttYK1nF+IpOoc6MZT6IyP8f9ASjsxZr4lzG\/h5Upr9aKvCxGNfl9R+oLaQkLvAfdPS3kX7gSSXxPDYRGTeZ72ZltG8kZa+U9tKv\/+2R6HSXojoP\/ZZoolapJYzyIrK6CzCfrgvp1zOw+0sCliGf7D7mig5wXKi2MaSXSMiW8v1b6WS2KVy\/9v4NieoeJ9SooZ5dn8EYznrVZPgDukLsuqcTxXMwwyhh\/tQyUI\/2EnrgI8hlj1GvbhK2q+yhXx5miqt+58IedbWvLbia1wQEgTaMFFBGkqNxhasLDMnt8iWPpodgr6zQ9JtcwRu1HmJDOJfOvdlBCJMkmPmeMgZsoVnlOBAyosnX41A52aEQteHczhhIT5zHuMc\/eb2\/8xeOh8okTlP1i9E1K8xjME\/zPoA5dtHQ8IP5vtdP1LBAxAgtkhpaZIo20MPgBpEgKdde51B6pqHMaF1PDb27LJ+XSdQpguxKc5YW4q\/N2cx9gkTI3hsAdWObfhdw9ayJ1+4TVXFyP9r8ViT1qk7\/ir6VVviKEEevzaBp5AV+PTyhsHVjLE3FQteIVHAxyV\/QdPHbMRwVT8eImOZxu8BJQ4vxXN2euDcwLdvsQ132bme0VRgnvWFvd+8EqSDkBnygNu53E9wEeVOTTcs1xZGLgkcY7Fr5ylE+QJWjQliSYTn+yXt70f7Z+35Alk9m6vBnNhIGbZPQylfTMkfXPVrABA6KaL22uJzNENiV9+ioVjOrHhdl4YeSMii0zaFbXXBUqIw9dZxEWCq\/Z+wNH8BxrPGiV\/5eLSNex2KiLwyW5MxSA7eLdTki+eblCSndHdGa\/5A0vc\/sLj5rkZRKNkUubr2CBgT\/NpSDn+QfddpqwKeEqNgZJJveL38KXc1KcK9H\/6xZ1O8fnLg\/Con1fvzdk+\/6L6QDRNJGTIJqVJqrvqLmn2qgCAzQ+pTHtmpX09x2nzKahqGV9NBZPkQFc5tPyje133BBIPv2EuOq5H70NVWyGVotkOcCqMad8bKJOczM35JsGbVAcdmmwl9P2NUkMZ4JHOFFGQ3KLBClKS6VUQE4tACTLtmXcVNswpe7GD01DSrBF6Fq8Yci4p39ouUmNdk1F3XQ2eJscDEVeuKyOLkB55gILsaomo7K0cMBQ9v2YKr+TcpK5iv+CeNEIS7mjz0PXAAWkqGteynzV3PCY6pcK3BFjuTdm4WMjcdKOheFs6JAbO3rSavA+aSOiZQr2Y9UZimKg2Wvgd5chkT\/EUyw1aC0Zb+2H4O+vS9XKYhi5amwCsoekD2pbZhXyj0yDj2leBcQ8mUKYmCb0q3DYNkIr6UUC8vEapfBSkZsxd9OfusrENjgsFAN4AvsbdioRaeOl2bk7ZRCU\/tDI3W+W4EFzhpqXbJ2YHTRDGG22lDyGrz\/+ESr\/dLyvRAJLSXtWvPBgi7o21aU3spkucY5Uv7a+IExFVEJa+lQQuDJWZJ3otiOwBOKXA3Z1ykZpydzquZlwfO1T9wVeND\/Oo5CatuBUQZ\/pJ9I4cGAaONzPjoTaa7JWZUVUTuwWvcr\/S54vzNOYUIob6Jp1dgc+oDrlI9GhZ7eXWH8W50Y+2E3bFY6rRmv5mVrj4zDtmFwDDxMhtfP7b4vaGHuP4GhthbtCH3IXhKBsNwnxpJMCkB6RL7NXEdj7izf5+1gXzFFXPaG2i6VFdfS+tfgZn1S4DcnTY5IADCFodoO5xMI3ZtvLXLW4WDfCAS\/4mbVyWS5DIbKzh69eMXd\/1qM1PtN6T1rKtYMD6noIR6iEDxza8+ofIXwpxphG0oqsvnTjNcq4J6B0l5meA4T7z+x7jN+0mNeQsmKjJtAZijToawpUyidb3DqsCjI9zRNz3IuRv9bPiBCT0HZqzH79lZEuW1c53WUbs28eQfrV+jsI4OI92WGFZU7dZbOI1NT2cRC2nCYcG558iE8qrKtUxOcbOujava6gVuB+ZbPIm+gcNLtVgi3VhiUxW5Lz6I8EqD2MPeS3R\/yv6eDtCXYSxS2P3bwg9In9m+eezg3lxI3f7305pK+p6E02a1QSBgq+I3C0Ex03rGK5\/+oif94gRH06LTZP\/mpQ7il430HpEOiiPU8\/5sPD9W1Nta3gB8LfGopexsjr7s9X4GSJUendF9kWY6OLWoyFoWe\/14LDF6VK4Kad7\/w96Fz37AsCCj6ZCSPFIClTxZWnlhspCaZwEgcuehud1aMhwUMvr1gvNow51NXShgbJrmfWNDUZUgaodSxhtQvLHOcFcLOXHJwjttIhSwtme\/gZtcNu8PcsKNV5ywuCNT2BnyilVFFIJMY2LQ4TLbeEZFrADZOM9leSSrNIPYUg79Vtk4Y0nTMrU4uKQw\/vmjjpM3zAzTK3HKYvtI4n\/TMHJycP\/4xjhQRPdRRuTGoK8rYzfi8VaWDbdP\/HDzm4r3uhNx1h+abOXM3IQDZtHzebFwRLmrTetbVhtY9ni3g5RUgook3\/lAEy7z9fDkpcw1UiMtxRxS8llz+ANfg0Hh0inytt4ngABFb\/Cb6C4NgA+nhTV9qt8ObcpOzhryuI\/LhNnVMvgpIS+Cf4sc4onV+T\/zCB2wOJC3mrdLJfTfR7GR1fPuMuILuPKot4F6dO6pKr8yUVxTkyvf4c8yxoRrKArfISwgtTbNFoytgd3W43jvDOCLycEJytzaYU8e0xbR62uf3JQVhKUNMmpCeH6ePsOWWmeUxJi\/gfiyZi+gj0PGxCxAZxmaH7ro5\/xKXEzYaHhc2J9LNIcY4qw0jl1p66hx+nCnK1ZBTSJHAzbQdpungwJn9jGwQUISSyWpfVnXusW6ZENEOOOukSG\/1AllDnsI+PifGNT\/KQGL9DlU5w1KLkIEveBU4lj1YwS5XBiHUow4hc5PsEdJhdqHW0eikOYZaiDQ29p3VfxVvQkGlQdikNrSerZKzg8d18W3Djt\/p4gDYvWMdFIkrGWYyp4dELkFZ8Y9+PzZyTi3iHimmOaRAa2hDeM6hNQ7M6OBbnrtCiVjqhWfvjCMd\/ZL6lUHRbiJax3eliPGHgtlmombFIjBZOoF4gxLgeSVDLfLCx86+HNjaUH9obon7lvJe7RnsoPKhJU+UI9MiqqjbShOgrty9AL\/AnS6kxXENX\/y4UIvzG02RBsJGYAijBSi3+\/AOZewE3D2F3es6UqqO5wmbOM3DalI2RqjYk6lcszBTZgoNvJGToHJA7JEnGmOvDmCy+H\/vVYMTbcAg36GKta+\/SxIG8iEFTa7+9Ezzwu4+uFqQCamHge16LZbRVIiou6389\/\/g+xnGJ9gQV\/zahrZToUKsRUuRQyxVmRxnKbbfQFiNWQnyuRIcRE8U7FWZQJARxYsBA39HcoB9gBuTXDPOnQwZ2OdDlOO2xQP+Z","iv":"3fa8cc16e1c9ce0e4cd2e254b2b2b8cf","s":"eef73e5743028d54"}
Share your thoughts. Click here