Marketing
December 4, 2019
Consumer activity and behavior is being closely observed and acted on. Image credit: Association of National Advertisers
By Staff reports
“Personalization” has been voted the word of the year by members of the Association of National Advertisers, an indication of the leading thought behind most marketing activity in 2019.
{"ct":"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","iv":"8e8a8bccd663b59dfbf47ac68fe8bcd6","s":"5abe138ff158ae23"}
Share your thoughts. Click here