Marketing
May 19, 2017
Image source Yoox
By Brielle Jaekel
While marketing spend on digital advertising is quickly overtaking television spend, a new report from Boston Consulting Group and Facebook is showing that those that tap data are more successful.
{"ct":"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","iv":"9420c10d64fc56035323a9806f3ec865","s":"3eacf592ae551ec5"}
Share your thoughts. Click here