Marketing
May 19, 2017
Image source Yoox
By Brielle Jaekel
While marketing spend on digital advertising is quickly overtaking television spend, a new report from Boston Consulting Group and Facebook is showing that those that tap data are more successful.
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","iv":"bb48853db89c470d493e579def22f8f7","s":"42597d68c6a59054"}
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