Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Personalization within advertising is vital: BCG

May 19, 2017

Image source Yoox

 

While marketing spend on digital advertising is quickly overtaking television spend, a new report from Boston Consulting Group and Facebook is showing that those that tap data are more successful.

To read the entire article, please subscribe or