Advertising
March 5, 2015
Tom Ford's Lips & Boys collection
By Jen King
Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.
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","iv":"68c2d988be90e6ab0449f4640e2fc44a","s":"42d48153246e2e7d"}
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