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Sep. 23, 2021
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Multichannel

Barneys ramps up digital efforts with new Web site

March 5, 2015

Promotional image for Barneys Web site redesign Promotional image for Barneys Web site redesign

 

By Sarah Jones

Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Recommerce gains momentum as circularity become fashion pillar
  3. Bentley goes full throttle on consumer engagement, sustainability
  4. Dior reinvigorates Miss Dior with latest floral romance
  5. Why luxury is still exploring digital assets
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Day's wrap: Delvaux, Moët Hennessy, Aston Martin, Yoox Net-A-Porter and Douglas Elliman
  8. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  9. Dior explores the craft of Sauvage in new campaign
  10. Consumers are mobile gamers, mobile gamers are consumers
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