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Aug. 23, 2019
  1. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  2. Home brands need to evolve to match consumers' customization cravings
  3. Michael Kors enlists real-life jet-setters for travel campaign
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  6. Four Seasons adds trip planning to app experience
  7. Audi shares nostalgic film ahead of Avant arrival
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Multichannel

Barneys ramps up digital efforts with new Web site

March 5, 2015

Promotional image for Barneys Web site redesign Promotional image for Barneys Web site redesign

 

By Sarah Jones

Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy.

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  1. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  2. Home brands need to evolve to match consumers' customization cravings
  3. Michael Kors enlists real-life jet-setters for travel campaign
  4. How to make platform choices for ecommerce in China
  5. Half of affluent travelers seek off-the-beaten-path escapes
  6. Four Seasons adds trip planning to app experience
  7. Audi shares nostalgic film ahead of Avant arrival
  8. Carolina Herrera seeks rebellious men with powerful fragrance ad
  9. Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren – Live news
  10. Revlon’s cautionary tale: The changing nature of influencer marketing
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