Multichannel
March 5, 2015
Promotional image for Barneys Web site redesign
By Sarah Jones
Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy.
{"ct":"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","iv":"2658853fe55612d6a7a99977de5a86eb","s":"96b1cb9c87873797"}
Share your thoughts. Click here