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Dec. 16, 2019
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Multichannel

Barneys ramps up digital efforts with new Web site

March 5, 2015

Promotional image for Barneys Web site redesign Promotional image for Barneys Web site redesign

 

By Sarah Jones

Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy.

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  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Day's wrap: Gold, China, Balmain, British luxury and Luxury Daily holiday offer
  4. Dior appeals to product-conscious consumers with sustainable skincare
  5. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
  6. Colors in luxury – Luxury Memo special report
  7. Gucci's Chime for Change encourages social change via hackathon
  8. Belstaff awarded $42M after victorious counterfeiting suit
  9. Hermès highlights African art collective via silk scarves
  10. Selfridges future-proofs its omnichannel business via shoppable app
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