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Piaget taps international polo fan base via tournament sponsorship

September 29, 2011

Piaget Polo fourtyfive

 

By Rachel Lamb

Swiss watchmaker Piaget was the official timekeeper at the third Beijing International Polo Open Tournament this month, building brand awareness and marketing occasion-based products.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
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  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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  9. Laura Burdese to succeed Bulgari CEO
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