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Commerce

Poltrona Frau taps Alexander Wang to appeal to urbanites

January 22, 2015

Alexander Wang spring/summer 2015 campaign image Alexander Wang spring/summer 2015 campaign image

 

By Sarah Jones

American fashion designer Alexander Wang is helping Italian furniture brand Poltrona Frau reach urbanites with a capsule collection.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. How should luxury brands navigate creative shift on social media?
  3. Gucci offers consumers stylish avatars in gaming collaboration
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Balmain unveils new logo, monogram
  6. WatchBox expands into Switzerland with headquarters
  7. Chanel gets wordy with latest jewelry campaign
  8. Introducing Luxury Women to Watch 2022
  9. US migration patterns reveal clues about the pandemic recovery
  10. Millennial, Gen Z shopping habits shifting: report
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