Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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","iv":"ece605626c88786f91ab634583cc2767","s":"c3a6b66ee7f19f17"}
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