Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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","iv":"72eb88fb19a4f695bf63f736bb21bdd1","s":"bea7cbc6396b6560"}
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