Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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","iv":"aa884ec2414ca140fe39e0b0916e5190","s":"2e60069666254c87"}
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