Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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