Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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","iv":"c5043b57a6f35261f43cdba1d43c5fec","s":"b228752ad53d6677"}
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