Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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","iv":"9fc1ac9b25d91891788b53bd7463d606","s":"43b267654105c7d3"}
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