Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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