Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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XWAI8m53BTitd\/0evDCghxPDhBhTLaWDdkgewNXPzennPlsGuUM4ptwsStmDWi11U6Vq12+x1e7f9CulTsk0n+6M82rRERhzjS1NmPGOfAOGiYRGWQy27KXT33FsJB14VgVfF922mr9+8mdPTK6CP4M5MsmA62EmA0cfys\/7kmm6x9nX2JPdR4x2kkYaK4jMzQg2WSNaHGAbOTx6wYnowlEC4qsFzoQoJHqWidbKLwYm0lymQ7WBA9dXBPq063A6F+zRLqHJrF0o0PHFt+ALWLI2xSxYaCLuo9LO1WzWesuwgs6ECuqbEpTn2vfJmwUCbkytQ7IBBEXUnYXtztpAmdXO14fe1UJW2XLrJ3b6v2jw8w\/NpMw9fmJu10sUu+gxAVCdXBf8\/gVwRWuE3cxqY75+uLUBdA6Fn+rMTPY2rbPnCgQ1ijtCBoekjcKrMH1H1CIBP+uNJgCd+Jbv5OsBRpf2RE0oUEnTTthcTwSRDyPOq0ZRKO6GC0SkxNQ4OMm+DSkSh7U5RXRn82aKmHrrVywj5+B\/Y8p5E90WHL44QU4t2eknwmSCxI4TlgZSUiPmr8LW0Gf07DbGfnaPd5XmK1G4tpSBFyPgZ5GI9eOvcTeT\/9\/9+zIKGz8VkddfrUk8IyHGgoKbgtN\/YI7d5Hr5ZKzlBjgZfv5tNzVrFVboZarwXcfvpPYmv6Mgb6\/QD2p5\/NkBaJC0UMqvUUsw4\/RO+e9MSG3HP7t7Bm\/pWfevLjmAzhvGNUatVLnFg9QcYC\/qi4R40bXTwyLyrx2yr52afcgjKLRTKUPKTK7\/mCm20KzSfm6sPxu5STitm1wnJceX4ckBaYj5l60qF9D4ysQozNp2Ng0N2rlT7N\/9qN9moSQIYpnAp\/mgvPA1CR8wQY+6iaUynlji\/jPfn4ZsYWUq+suhXZ51pz\/TA8qPRj7ya9HY0PanucA3R\/CmpjyfABi\/VZG7+zxHnmmbNN\/+VBV2g27\/OfnjBJwjaZJOq1\/3a+Nrpx73qb4yR7okC\/nXOo88WMW10aBo2oY5JnV0lQe55WM11HRiyTRxqo512tKlMVF14SsNYvKwPdrjT77mrIrDnHpHciOrNrpOHKms09V0iBdoTPdcHdMQRwi9LUbffmEzGiqe18oEV48DIYnBFXtOp9BAXEil9L7Mknt3zV749hEdO4zv\/curvETjaU1pvRVJynJxitVferbNV8CmXwWCSKB9GyWzndGeL\/4p0FiRVAmG9N6p4onSyaVI6H0xwP5oDuPVKxnkFhxUon3g7EdspxL789AGPWSQkCTAfB\/oTOd11hjFU29KXUdGAq+lZ0nbKPWSC756j2BkXvxbIDZ1FfLGGfzRKXKK29EJijMi7s8iGZ+lVZk5ElELFsQN4JnXe3lKlZjq0RKwK\/dEAFQ3mpXimtMLU0eptWwG\/+J7FdP0DIOaumr9IiOCp5bGOFGoZ1YAZ77CP8dWXA6s5OLfaujdi5Goalny5XheEmx77AdAUdiue2wd5o1KiPKqFWgVZwttrr\/bMBO6uEv9JZJPpu\/UCUnKvBqvG970dexNhu5p3yG5ALyA623pGQFjfbpmf+0NmDv7H7MxLfxEzI4NrYWVHvL2J9+fQ9GmPRDjyb9rEdfoV6G8wU1koEXjnAVNSCZshUniQPGTdQ3pkDj7223CTKDzfXdf8wYJ5dAJNmyPPDld4rKrhPtnuKJdK3t48DVHY7kCiY25vfO+cNX9QV9pOCS9pAdCbOnK4oNa89S3TENEOZAUo6CBKvvdyw0l\/D0IMVkopvnxAI\/C9\/BP\/DVhDLRu9\/tuYLzfRaoBDJ\/8aLlIkx5gsIN8sGXiqJYWCoydHipnmpyXFp9QjuypvV8vY4lxnZVdaMoxX+rPhT\/0ByaxBUAS+F09eEjR79qi3koNujbK6gmqY04sWlYUjQh4+0JRsKsD2WFSnMgr+sLVQe72ESL+\/59x0nzu\/wyb\/G8OhIaekT18CJS01vPgeCqrpO8px1Z1MjmL7w804efJRFVFkvaJOlmF1+5MMsofxgMLFFUVS5de4ECFhf4EhmX2PYxFM1wveefzG4Lh6pa8eTr65em+VcM48jl0TNgOZbKlnYLMuQvQezKhOAo5W1hfMLeasfaTwHgu9BDwEHUOXnQ34EZZC\/agAgSJCQKJ8yth7+LgTwrL5D\/ckPrKWaxorRu1Pqj4gMeSZJ+6YNKZGrBGywz6P6OA6MXGRB7P7eDjKoh+RpRLvMjsBHKzYo7TpL3YoGfFZDgiFaPSfmpgIkvnveVY9CRi6g8Em2lCWcQFS1i4UvsfMztknAK\/FPIzTv9QiVrPIup+DHeTUqCi1vxDiphqGzEuk\/oiV0ogHmaHfKXfPNXS4olSX5moFOjm1dlJ1ezrXtlN4qGMLT3pBUQn+pIApOxYTTunWE4gHrGTOAEx3cZXPfW4C+zDkSS6aAKFIbIfWKO3UAky789loqSq7HmprlkGVCi0its7KGB\/HIYm3DoF+nawPNQPvFE\/j4pIICsko0raHFLSrWz8049eH6XoLBPqFcRVBj2bO4yER2OmNJB0jhsyqTK+dRABn1Vs9PpDZIK6IPFpVJVHs7tMe5ZUK9S1hSkch1gOwq8FFR9xgEi+u7NSaCRA4hB699JpLaEhfCDvXCDnkE60K\/CejB+av39dH0woCdTubBgFa3pL4bFbl2MmLb7QqjxQ8\/3lK7wAoYgGORazkjzFidNuFShF40e6r4RcWdv6gk91U7CerhuM8\/gP33KgqViSd4AsBHQzVExApXO2bYSURcHfcX8queEFaPKd76snhIBirVK6xUWMznDlM41dk5bt3UZvni9G1+JmgRyz1y2o3x\/eIEv5LU\/orH1S\/+UIJ8v1DNdRHxU0JV\/Zywb\/HWm5YpDCwtu4zc4dUhV9sIkUa5lxi0To4sZgbhjRa6D7kAkrIJ6xvkX4pkadP+FHRacyaNY3Ha8+E5X2EoAJ+Vrhobs1C0ZZCndkYtvHMokl4J4H0J0HnHcyk2leeVUAdR6Zm8J\/SPp4YCP6Bg1ACmwvpeIX9fb99vz0ZPdkiWd6URiltCIt7x1T9ABntGqLKekzR1m\/oTf9kU8noKrKli\/rrdnsZa4CXLBPLer+A5e+YJB6tWiEzL2sTY6cAk2FkPeEJK8Trf\/iNjN91eKjclOdyQ2V5RnUoLrOk+CEemPxZHwA8rr0UUxEuOFfI\/iEFY73J4Pf3o31zJKD3up5LojTUYNHhtSPJq+MqIgNKE8pU6OoT8HwNOOytoUXLtXxUnnqcifxY2y9SfoYRT1Geivzi08UMdKRM684k5TDyszdHOmH6nCFK1gcTHHjHPmt7H6vI2zpOjosUuwTNXTnSmrLWOXP8mP00AzwwEISb3Zv\/bX5xlbTLKgS301N8ZqHx88L7LJwOyjhQGSuYaAUjPR5uCeI8TTHVWtYpO4s5PMD9JV5fSQf2DG8yLW+hVp8OZ2n6NFnGv\/2oAlyUzGy+cUXD7KNnmPAMMSDTYJ4Lp0WlcUD2NxnxsMUZ2KF\/PQxCKWdtm2+sbtQeZY+YxHJXty\/Que4GfLk278B6PaF3cvwU1f+50nZjf4C1wKirJ1xLuR5CScIWkVPPi2mPH4bJk17S77zEGofdBEytL9U+GOel9lbT+QkJF\/4tnPQqy2PGx8VNdS\/odbPd\/yuJJQ2xd5miMzbKqDMO0m3gilf\/9WYXFnk34cBQCeMOKXqirVlDBwCZyFHGNL7ALCrxuyTU1ExS+QdqGp1l84XyQtMDGQbYbCEpEGvFcsyRPePahGTEqhkVb0lJMW+0aQguDdgiM0p6ljbCnJXRdqT3IOTZYn7Kh6bgBDOy6evrasukM3hlqlkueKlpARCYvuHwsRCZIdembAkm9LGIQvHY9F4A96HFgWK\/cfu\/unxjOnImvRuX0ZlG\/2L7lngnu58HIUci06FWC4bgCpsF9mlIha2cauvxDH3RFF1JXVP2xpm7b0L0tPTHqvRfNj7IQUURt1zRBjHtsp1ttThmEF0EtDEfk2Mp9xIH\/XD1g4kI6BJOFIE2KUjiUIFSNIK2u1Oc+AmBjCEOvLfKTHZ54M2VTA947jRhWaU0T+Kv55uBAyjyegfojIEmbK1nLVJ53Dxq96GmXivHLLQstkcixqE1DY2TPfW0BEXNxeM+vPkMY3KGGkx5mv6UQv\/MuTMY1mtPeNc3O9G0txHDE+vmhouwjG4HADwgdwAIxf+F6GPorIJXMnw2\/tvKFEnvtRIckWJawWixlTbqICEVKwquy0vOs6vvn2NV6gMgu8gAoVvmsrH2EsPT7P3lZFpFHqrKKXqUq089ks12i3fq7gQ8ZCINT9p7iy71EPm1\/vLfLtt18J6GOV+JQgTWvbwEDd0BSauZF8b5alYFaEoI6eAnyJQLtKcSfbcI9nx3JFu+pd9AqtN516snSqj\/3fghe3OoYncwF\/QBp3Ec4G7+cF\/\/YKfJR+fj2rm3kvmKQUL\/qrf0LXvSUPWngnojSBgvQBs\/b0WNjBqNNSB8kKJCv9p8dVznpdUvxty0N1F0rZ1TAVKZKoRp5bZ0Mfnpqeyddq\/WG6Q92HK8d4GhOGnlofBsTr4sFv2fbY8elytCLRtyLAaXY2EIfPYMoIyTUqxQjL91efOzSLESy4gmd3nM3NyPByOrtWTpVWkS8e7Ip1ZiangqafGNd+M63Jwg7MQRp4GLT7w7vpvbHcIKitM5Iet\/Shv7Ygpwrf8P3C0uUhSQscU8aeOTosPjJjAu\/obJT80sPvNuNfHrUiSOcNmsROYgDaGyZ7jIzj9\/WyjOtrisYYFZ6A5U2tu\/N1D5JLyvqdnGxgM+44s4O5aH0XTqES\/JfPEed\/mj3QidtTkA3x+FwTEV1k\/dP1CfH85m2ESln\/65zpFIrUFG6F8dHReNKaydiJ69XRlaTVraC0dghAsYg0nB9UKx8KHb3pqiv3qVBd3CVWbSCGvA4q4Y388e5SGcMJtcAW1GuhqNJoI772A9bTDRcFhtZ249\/LlmA0szHQNPFOiu0GZ+u1VxhdK4Lm3MPI2sz7OAh4LdiM\/x1v6mQ9RthIV4+r4rvr\/P6BNKyWcC+a7yizqMKriujV4Ro640+o3J+BJ0x1dwWRstKySyfr5LBgamHTpYCiZodtgellNZqXEorBiyavK4PArH88kJFAWCfMPGJKNP\/eQwuAkR9BBVFYwELjL\/Gy7PkHckBbvmA7+94CjSdULZx4g0CxlYmyKazANeCz\/Ia86LBcHLpWGwhXMIjUJADwGEHMsaHLW65sO+R+ala3GXmknaGkzCQ\/qUtQN8MRxX+NuXqqjPlImOUDY4pw0N8XZKphXB+CIVF20S12P8TxSsw2SW6mkVFXwibNynn9\/XAIxU=","iv":"96e482b81f020cfa30e6081e9ed21791","s":"f1666097f93c5288"}
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