Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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","iv":"67ef6c35dfabe0bb78fa8de19e2f66b2","s":"9f98bbd827be6ef9"}
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