Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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