Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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