Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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