Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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","iv":"34a23e25ff0342d6b86a6d6973719bd3","s":"04fcb236a22d3282"}
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