Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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","iv":"fa8587741bf31b8069a761ceb6f2f85c","s":"2040b8fe5ecc0190"}
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