Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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","iv":"c2f23c76d114dc0d77b08ec58a4cba94","s":"477ded3ef6977adf"}
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