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Dec. 16, 2018
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Retail

Pop-ups answer experiential yearnings, lead to discretionary spending

November 17, 2017

Moby Mart is a self-driving, staff-free convenience store with an artificially intelligent hologram as your guide. Moby Mart is designed to eventually deliver to different locations on demand using self-driving technology, and take itself back to the warehouse to restock. Image credit: Appear Here

 

By Jen King

Luxury brands commonly leverage pop-up shops to tap into consumers’ penchant for experiential retail, but how does a brand source a vacant storefront for these temporary activations?

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  1. Bleu de Chanel dives deep with new campaign
  2. Prada character pulled after accusations of racism
  3. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  4. Chinese travelers want personalized service, embracing experiential: report
  5. Cities of luxury: Tokyo – Luxury Memo special report
  6. Rimowa puts brand's heritage into print
  7. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  8. Highest-income travelers demand "once-in-a-lifetime" experiences: report
  9. DFS Group tells personal stories to spur loyalty program enrollment
  10. Beacons will conquer travel marketing in 2015 despite privacy concerns
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