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Feb. 8, 2026
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Automotive

Porsche adapts to future tech, but will focus on driving experience

January 29, 2018

Porsche's Mission E will spearhead the brand's foray into EV

 

By Brielle Jaekel

German automaker Porsche is the most recent luxury brand to create a forward-looking strategy that leans on electric vehicles, despite the “burden” it is.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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