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April 15, 2026
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Sports

Porsche cuts ribbon on esports facility in Cologne

May 7, 2025

The new facility features a tailored lighting situation to aid the players in the sport. Image credit: Porsche The new facility is now home to the six-member Porsche Coanda Esports Racing Team. Image credit: Porsche

 

By Kiran Gill for Luxury Daily News Service

German automaker Porsche is prioritizing esports, establishing a new tech-forward racing HQ in Cologne, Germany.

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  1. Culture is luxury’s next competitive edge
  2. Saint Laurent spotlights signatures in ‘Tangerine Temptation’
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  5. Dolce & Gabbana appoints Stefano Cantino co-CEO following chairman change
  6. Hermès unveils new leather workshop in Gironde, France
  7. LVMH Q1 2026 sales down 6pc
  8. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  9. Schiaparelli begins Harrods takeover
  10. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
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