Luxury Daily
World’s leading luxury business publication
Nov. 30, 2020
  1. Prada leverages pandemic as opportunity to contemplate, transform business
  2. How beauty retailers can encourage online shoppers to embrace new products
  3. Audi adds thrill to wish list in new humorous holiday campaign
  4. Authenticity, craftsmanship key to reaching Gen Z: Balmain creative director
  5. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  6. LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  7. The young love luxury, but are brands ready?
  8. Consumers stay home, shop online for Black Friday
  9. Bleu de Chanel dives deep with new campaign
  10. 5 trends from McKinsey & Co.’s 2021 China consumer report
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Porsche draws dealership visitors with model-specific bar codes

July 12, 2011

Consumer using Microsoft Tag to scan a Porsche

 

By Rachel Lamb

German automaker Porsche is driving dealership traffic as the first luxury automaker to use Microsoft Tag bar codes that reveal details specific to certain models.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Prada leverages pandemic as opportunity to contemplate, transform business
  2. How beauty retailers can encourage online shoppers to embrace new products
  3. Audi adds thrill to wish list in new humorous holiday campaign
  4. Authenticity, craftsmanship key to reaching Gen Z: Balmain creative director
  5. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  6. LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  7. The young love luxury, but are brands ready?
  8. Consumers stay home, shop online for Black Friday
  9. Bleu de Chanel dives deep with new campaign
  10. 5 trends from McKinsey & Co.’s 2021 China consumer report
VIDEOS
More Videos

MORE IN Mobile
Net-A-Porter introduces holiday Instagram AR filter to raise charity money
Twitter debuts disappearing Fleets in bid to boost engagement
Is clicks-and-mortar the future of China’s luxury retail?
Breeders’ Cup digital pivot hints at luxury opportunities for fan engagement
ArtLife advances online art movement with new mobile app
Klarna arrives in Italy as ecommerce shopping grows in popularity



RECENT ARTICLES
Prada leverages pandemic as opportunity to contemplate, transform business
Authenticity, craftsmanship key to reaching Gen Z: Balmain creative director
How beauty retailers can encourage online shoppers to embrace new products

Subscribe now: Full access to 90,000+ articles, reports, videos and images
LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
The young love luxury, but are brands ready?