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Sep. 24, 2018
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  5. Branded hotel apps transforming hallmarks of low-touch luxury: L2
  6. Volume and wealth make Chinese millennials a lucrative target market: GfK
  7. Segmenting millennials allows for more appropriate marketing strategies
  8. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  9. Smooth checkout process could mean grab & go will be the new norm
  10. What impact will a Trump presidency have on the luxury market?
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Mobile

Porsche draws dealership visitors with model-specific bar codes

July 12, 2011

Consumer using Microsoft Tag to scan a Porsche

 

By Rachel Lamb

German automaker Porsche is driving dealership traffic as the first luxury automaker to use Microsoft Tag bar codes that reveal details specific to certain models.

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  1. Bleu de Chanel dives deep with new campaign
  2. Financial advisors will remain an important factor for ultra-wealthy
  3. Current retail technology and consumer behavior not yet in sync: report
  4. Crystal Cruises entices bookings through brand-exclusive experiences
  5. Branded hotel apps transforming hallmarks of low-touch luxury: L2
  6. Volume and wealth make Chinese millennials a lucrative target market: GfK
  7. Segmenting millennials allows for more appropriate marketing strategies
  8. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  9. Smooth checkout process could mean grab & go will be the new norm
  10. What impact will a Trump presidency have on the luxury market?
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