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Jan. 20, 2019
  1. Hermès sets off on global tour in sci-fi cartoon
  2. Nordstrom returns to the Tonys with an emphasis on fashion
  3. Millennials - Luxury Memo special report
  4. Bleu de Chanel dives deep with new campaign
  5. How brands are tapping Facebook Messenger to bolster customer service
  6. Family friction perceived as biggest wealth management obstacle: report
  7. Luxury to experience small growth in 2017, thanks to recovery of Chinese consumers
  8. New! Luxury Daily's State of Luxury 2019 report: Prosperous year, but dark clouds
  9. New! Luxury Daily's State of Luxury 2019 report: Prosperous year, but dark clouds
  10. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
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Mobile

Porsche draws dealership visitors with model-specific bar codes

July 12, 2011

Consumer using Microsoft Tag to scan a Porsche

 

By Rachel Lamb

German automaker Porsche is driving dealership traffic as the first luxury automaker to use Microsoft Tag bar codes that reveal details specific to certain models.

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  1. Hermès sets off on global tour in sci-fi cartoon
  2. Nordstrom returns to the Tonys with an emphasis on fashion
  3. Millennials - Luxury Memo special report
  4. Bleu de Chanel dives deep with new campaign
  5. How brands are tapping Facebook Messenger to bolster customer service
  6. Family friction perceived as biggest wealth management obstacle: report
  7. Luxury to experience small growth in 2017, thanks to recovery of Chinese consumers
  8. New! Luxury Daily's State of Luxury 2019 report: Prosperous year, but dark clouds
  9. New! Luxury Daily's State of Luxury 2019 report: Prosperous year, but dark clouds
  10. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
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