Luxury Daily
World’s leading luxury business publication
June 21, 2018
  1. Delivering excellent retail experiences hinges on ease, emotion
  2. Art, wine overtake cars as top performing luxury investments: Knight Frank
  3. Day's wrap: Chanel, LVMH, Kering, Swiss watches, online retail, Thomas Goode and Le Méridien
  4. Under siege, 5 PR mistakes that Airbnb continues to make
  5. Hub by Amazon challenges other retailers to raise omnichannel game
  6. Day's wrap: Four Seasons, NetJets, YNAP, Bulgari, Christofle, Luxury Card and Phillips
  7. Verizon, AT&T attempt to head off private data scandal on lines of Facebook
  8. Le Méridien brings European-style summer living around the world
  9. Building and cultivating consumer habits is key to brand longevity
  10. Bleu de Chanel dives deep with new campaign
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Mobile

Porsche draws dealership visitors with model-specific bar codes

July 12, 2011

Consumer using Microsoft Tag to scan a Porsche

 

By Rachel Lamb

German automaker Porsche is driving dealership traffic as the first luxury automaker to use Microsoft Tag bar codes that reveal details specific to certain models.

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  1. Delivering excellent retail experiences hinges on ease, emotion
  2. Art, wine overtake cars as top performing luxury investments: Knight Frank
  3. Day's wrap: Chanel, LVMH, Kering, Swiss watches, online retail, Thomas Goode and Le Méridien
  4. Under siege, 5 PR mistakes that Airbnb continues to make
  5. Hub by Amazon challenges other retailers to raise omnichannel game
  6. Day's wrap: Four Seasons, NetJets, YNAP, Bulgari, Christofle, Luxury Card and Phillips
  7. Verizon, AT&T attempt to head off private data scandal on lines of Facebook
  8. Le Méridien brings European-style summer living around the world
  9. Building and cultivating consumer habits is key to brand longevity
  10. Bleu de Chanel dives deep with new campaign
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