Luxury Daily
The authority in luxury news.
Feb. 6, 2026
  1. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  2. Mercedes-Benz highlights 140 years of automotive progress
  3. Top luxury campaigns of 2025: Luxury Daily
  4. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  5. Luxury Women to Watch 2019
  6. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  7. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  8. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  9. Balenciaga releases Valentine’s Day capsule
  10. Younger, Asian consumers fueling luxury growth: Bain
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Porsche No. 1 valued luxury brand worldwide, as Cartier swaps with Louis Vuitton for second place

October 24, 2019

The Porsche 964: a classic whose DNA runs through contemporary vehicles from the marque. Image credit: Porsche The Porsche 964: a classic whose DNA runs through contemporary vehicles from the marque. Image credit: Porsche

 

By Mickey Alam Khan

German automaker Porsche was named the world’s most valuable luxury and premium brand, growing its brand value by 54 percent to $29.3 billion.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  2. Mercedes-Benz highlights 140 years of automotive progress
  3. Top luxury campaigns of 2025: Luxury Daily
  4. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  5. Luxury Women to Watch 2019
  6. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  7. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  8. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  9. Balenciaga releases Valentine’s Day capsule
  10. Younger, Asian consumers fueling luxury growth: Bain
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Why halo strategies from legacy brands need attention
Top luxury campaigns of 2025: Luxury Daily
‘Trust is the new currency of luxury’: Positive Luxury
Top luxury campaigns of 2025: Luxury Daily
Top luxury campaigns of 2025: Louis Vuitton, Murakami re-edition
Luxury Unfiltered: The misstep luxury hotels are making with their AI strategy



RECENT ARTICLES
IHG dedicates new ‘Fancierge’ experiences to rugby fans
Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
Versace hires Pieter Mulier as chief creative officer

Tiffany & Co. highlights HardWear for Valentine’s Day
Secondhand watch market stabilizes in 2025: Chrono24
The Peninsula expands motoring adventure to Scotland