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Mobile

Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app

June 18, 2013

 

By Joe McCarthy

Porsche is virtually putting consumers in the front seat of its new Cayman vehicle via a mobile application that is designed to promote safe driving and build brand awareness, while also letting consumers compete in a variety of challenges.

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  1. Day's wrap: Louis Vuitton, Ralph Lauren, Mercedes, Tiffany, fragrance trends and Humans of Fashion
  2. Louis Vuitton renews relationship with Nicolas Ghesquière
  3. Rimowa CEO: Luxury needs to balance adaptation, staying true to roots
  4. Ferragamo debuts first bag design under new creative director
  5. Luxury valuation is at peak, but investors must be wary of uncertainties
  6. Millennials far more open to lab-grown diamonds than older consumers
  7. Gen Z desires authenticity, unique experiences from luxury brands
  8. Fashion sells dreams, not dresses: Paul Surridge
  9. Price no longer major factor in how consumers define luxury: Souler cofounder
  10. Day's wrap: LVMH, Gucci, Tesla, Flont, Prada and evergreen brands
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