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Mobile

Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app

June 18, 2013

 

By Joe McCarthy

Porsche is virtually putting consumers in the front seat of its new Cayman vehicle via a mobile application that is designed to promote safe driving and build brand awareness, while also letting consumers compete in a variety of challenges.

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  1. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  2. Tiffany pushes personalization to add extra meaning to pieces
  3. Condé Nast Traveller merges US, UK titles for international appeal
  4. Luxury brands pick risky celebrity ambassadors
  5. Snapchat's struggles continue with 3M lost users in Q2
  6. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
  7. Dom Pérignon toasts to creativity in collaborative series
  8. Google's China plans could give brands new window to Chinese customers
  9. LVMH picks Dentsu as new primary North American media agency
  10. Entertainment marketing – Luxury Memo special report
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