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Future of fashion brands depends on millennial brand affinity

June 18, 2013

 

By Erin Shea

The millennial generation is a crucial target for fashion marketers as more brands revamp their strategies to gain new brand enthusiasts from this segment.

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  1. Prada leverages pandemic as opportunity to contemplate, transform business
  2. How beauty retailers can encourage online shoppers to embrace new products
  3. Authenticity, craftsmanship key to reaching Gen Z: Balmain creative director
  4. LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  5. The young love luxury, but are brands ready?
  6. Audi adds thrill to wish list in new humorous holiday campaign
  7. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  8. Consumers stay home, shop online for Black Friday
  9. Bleu de Chanel dives deep with new campaign
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
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Prada leverages pandemic as opportunity to contemplate, transform business
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LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
The young love luxury, but are brands ready?