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Feb. 17, 2019
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  7. Current retail technology and consumer behavior not yet in sync: report
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Advertising

Future of fashion brands depends on millennial brand affinity

June 18, 2013

 

By Erin Shea

The millennial generation is a crucial target for fashion marketers as more brands revamp their strategies to gain new brand enthusiasts from this segment.

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  1. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  2. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  3. Mandarin Oriental invests in Central Park views for residential project
  4. Tod’s kisses spring hello with playful campaign
  5. Bloomingdale's gives flagship beauty department an interactive makeover
  6. Bloomingdale's gamifies in-store shopping through Snapchat filters
  7. Current retail technology and consumer behavior not yet in sync: report
  8. Dior looks to virtual reality experience to showcase quality, craftsmanship
  9. Sergio Rossi and Eco-Age team up for green carpet collection
  10. De Beers features 2,000 diamonds via in-store bespoke iPad app
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