Mobile
April 24, 2012
By Rachel Lamb
German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.
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","iv":"99b62aeec0e0ad783201cf37764e5d58","s":"bb583819cad6dd00"}
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