Mobile
April 24, 2012
By Rachel Lamb
German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.
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","iv":"95231aae2fccc9ec636570a6c9c2afdb","s":"35216eea6aafebd0"}
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