Mobile
April 24, 2012
By Rachel Lamb
German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.
{"ct":"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","iv":"47d25927e6133bb8101f117585d83d30","s":"44aa0efd83d4f5a0"}
Share your thoughts. Click here