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Automotive

Porsche turns volume up on musical creative process

May 13, 2022

Singer-songwriter Ashe must put her new single through the car test before it is complete. Image credit: Porsche

 

By Nora Howe

German automaker Porsche is exploring the power of sound from behind the wheel in an ongoing series spotlighting various musical artists and their creative journeys.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
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