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Jan. 22, 2022
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Research

Handbags as brand signatures may appease millennials’ desire for uniqueness

May 11, 2016

Millennials have shown interest in Kors' small handbag styles Millennials have shown interest in Kors' small handbag styles

 

By Jen King

Female consumers in the United States spent approximately $11.5 billion on handbags in 2015, according to a new report by The NPD Group and Stylitics.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  3. Day’s wrap: Armani, Valentino, Aquazzura and L’Officiel
  4. L’Officiel acquired by AMTD International in metaverse push
  5. Valentino welcomes Bottega Veneta, Chanel alums in reorganization
  6. Dior reinvigorates Miss Dior with latest floral romance
  7. Gamification, NFTs continue providing revenue opportunities for brands
  8. Using technology, storytelling, experiences crucial in luxury success
  9. Bleu de Chanel dives deep with new campaign
  10. Burberry transforms customer experiences through digital innovation
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