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Bespoke experiential marketing still best way to target ultra-wealthy: report

April 18, 2014

Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.

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92pc of affluent consumers made online purchase in Q4 of 2013: report

April 17, 2014

Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.

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57pc of affluent consumers look to shop during sales: report

April 16, 2014

The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.

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46pc of affluent households have taken a cruise in past 10 years: report

April 15, 2014

The intent among affluent consumers to purchase a cruise during the next 12 months is rising, according to a report by the American Affluence Research Center.

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Perception of invulnerability leads to highly-strategic shopping trends: survey

April 10, 2014

The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.

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77pc of affluent millennials optimistic about economy: report

April 3, 2014

The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.

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Lancôme soars to top of beauty brands in China: L2

April 2, 2014

International beauty brands are facing stauncher competition from local players in the Chinese market, according to L2′s latest beauty report.

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Expert content lifts purchase intent more than branded user-generated media

March 31, 2014

SAN FRANCISCO – As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.

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64pc of urban Chinese say craftsmanship most defines luxury: study

March 28, 2014

Chinese consumers look to a brand’s craftsmanship more than other factors when determining its luxury status, according to a new study by Mintel.

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Chinese watch demand increases 59pc, drives global market: report

March 27, 2014

Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.

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