Research

  • No categories


Luxury brands ease into cool “new kid” Snapchat: L2

April 28, 2016

Instagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure if the platform is right for them, according to a new report from L2.

Share on FacebookShare on LinkedInShare on Twitter

Honeymooners look for action, not just romance and relaxation

April 28, 2016

Newlyweds are no longer traveling with the idea of staying in bed, according to a new study conducted by StudyLogic.

Share on FacebookShare on LinkedInShare on Twitter

Asia Pacific drives leather goods market due to increases per capita, female employment: report

April 27, 2016

The leather goods market is expected to reach revenues of $94.7 billion by 2020, according to a new report by Allied Market Research.

Share on FacebookShare on LinkedInShare on Twitter

Sponsored content to amend future advertising challenges for buyers, sellers

April 27, 2016

No longer a novelty, digital advertising is expected to comprise more than 50 percent of buyers’ total marketing budgets in two years, according to a new report by Accenture.

Share on FacebookShare on LinkedInShare on Twitter

Are retailers ready for shift to virtual reality shopping?

April 27, 2016

A wave of virtual reality content is hitting the market this year and consumer adoption could quickly follow, bringing with it growing demand for shopping experiences using the technology, according to a new report from the Center for Advancing Retail & Technology.

Share on FacebookShare on LinkedInShare on Twitter

London number one destination for cross-border retail expansion: report

April 26, 2016

Asia Pacific has become a top priority for retailers looking to expand their global footprints, with 18 of the top 50 most attractive cities for cross-border retail located within the region, according to a new report from JLL.

Share on FacebookShare on LinkedInShare on Twitter

Cartier, Burberry lead in forgotten but important email marketing

April 26, 2016

British fashion label Burberry and French jeweler Cartier are the top email marketers, according to a new report from ContactLab and Exane BNP Paribas.

Share on FacebookShare on LinkedInShare on Twitter

Travelers skeptical and unaware of sustainable accommodations: report

April 26, 2016

Sustainability initiatives are on the rise in luxury, but the hospitality sector will need to educate consumers to get them on board.

Share on FacebookShare on LinkedInShare on Twitter

Shoppers browse and purchase from same device, increasingly a smartphone: report

April 25, 2016

While in the past, shoppers frequently browsed on a mobile device and then purchased from another device, this is becoming less common as interest in buying on smartphones grows, according to a new report from Bronto Software.

Share on FacebookShare on LinkedInShare on Twitter

Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report

April 22, 2016

The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.

Share on FacebookShare on LinkedInShare on Twitter