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Android Pay, Apple Pay reach parity as mobile pay adoption grows: report

February 8, 2016

The leader in mobile payments still remains unclear, but Android Pay is gaining speed and the technology as a whole is likely to reach mainstream adoption within four years if added benefit for customers is provided, according to a report from Packaged Facts.

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Virtuoso notes Latin American, South East Asian travel as 2016 trend

February 5, 2016

High-end hospitality network Virtuoso has uncovered where its affluent members plan to travel this winter and spring.

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Affiliate marketing offers alternative to crowded content marketplace: Forrester

February 5, 2016

Industry shifts have led to a breakthrough in affiliate marketing, according to a new report by Forrester and Rakuten Marketing.

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47pc want real-time promotions – few retailers offer them: report

February 4, 2016

Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.

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Chanel most desirable brand among Chinese affluents: report

February 3, 2016

Exclusivity and desirability go hand in hand for China’s wealthy, with the same brands ranked in the top five for both characteristics in a new study by Promise Consulting and BNP Exane.

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Mobile’s influence on offline sales continues to grow: Forrester

February 3, 2016

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

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Mobile video ads poised to explode, but brands must make investment: L2

February 2, 2016

Video is a costly but necessary component of a brand’s media buy, according to a new report from L2.

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Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester

February 1, 2016

Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.

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37pc of mobile users blocked ads in Q4: report

January 29, 2016

The use of ad-blocking software, which had been stable for a while, grew 10 percent during the fourth quarter of 2015, driven by increasing use on mobile, according to new data from GlobalWebIndex.

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Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase

January 28, 2016

The luxury conversation occurring across social media channels has increased by 75 percent year-over-year, according to a new report by NetBase.

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