Research

  • No categories


Luxury consumers prefer boutique wealth-management firms: report

July 24, 2014

Ultra-affluent consumers appreciate the relationship-building culture fostered at boutique wealth management firms, according to a new report by the Luxury Institute.

Share on FacebookShare on LinkedInShare on Twitter

Affluent consumers disappointed by in-store experiences: report

July 22, 2014

The United States’ wealthiest consumers primarily spend their shopping dollars in-store, but only a quarter of these consumers enjoy the experience of in-person shopping, according to a new survey by Time Inc. and YouGov.

Share on FacebookShare on LinkedInShare on Twitter

Hotel brands must improve metasearch visibility: L2

July 21, 2014

Hotel brands are increasingly squeezed by the metasearch dominance of online travel agencies and Google, according to a new report by L2.

Share on FacebookShare on LinkedInShare on Twitter

ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

Share on FacebookShare on LinkedInShare on Twitter

Sequenced call-to-actions superior to sustained ads: report

July 16, 2014

A new study conducted by social media advertising technology company Adaptly, Facebook and fashion and lifestyle Web site Refinery29 demonstrates the value of sequencing advertisements to consumers.

Share on FacebookShare on LinkedInShare on Twitter

Understanding regional grooming behavior vital to brand growth: survey

July 16, 2014

For beauty marketers targeting consumers in emerging markets it is essential to understand the grooming habits and preferred personal care products in the country at hand, according to a new survey conducted by Euromonitor International.

Share on FacebookShare on LinkedInShare on Twitter

Jaguar Land Rover advances windshield technology

July 11, 2014

Jaguar Land Rover is working to reduce distractions for drivers with virtual enhancements to windshields.

Share on FacebookShare on LinkedInShare on Twitter

Auto brands generate highest engagement on Instagram: L2

July 9, 2014

Automotive brands have embraced social media at a higher rate than brands in other product categories, according to a report from L2.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz outpaces competitors with digital: L2

July 2, 2014

Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.

Share on FacebookShare on LinkedInShare on Twitter

Affluent shoppers drive retail consumption: report

July 1, 2014

Targeting and attracting the business of affluent consumers is fundamental to a retailer’s economic success, according to a new survey conducted by Unity Marketing.

Share on FacebookShare on LinkedInShare on Twitter