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March 15, 2026
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Fragrance and personal care

Affluents flock to spas as self-care becomes top priority

June 14, 2021

As COVID-related restrictions lift, luxury consumers are seeking ways to look and feel good. Image credit: Getty

 

By Nora Howe

Affluents are eager to return to in-person pampering, after COVID-19 restrictions forced consumers to adapt to at-home skincare routines and virtual wellness checks.

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  1. Creative director Marco De Vincenzo steps down from Etro
  2. Chanel makes ambassadorship with model Bhavitha Mandava official
  3. Luxury on trial: What will stand up in 2026
  4. Lexus to stage installation at Milan Design Week
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  8. Top luxury campaigns of 2025: Luxury Daily
  9. Luxury Unfiltered: How German luxury automakers lost the plot
  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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