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Dec. 26, 2025
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Fragrance and personal care

Affluents flock to spas as self-care becomes top priority

June 14, 2021

As COVID-related restrictions lift, luxury consumers are seeking ways to look and feel good. Image credit: Getty

 

By Nora Howe

Affluents are eager to return to in-person pampering, after COVID-19 restrictions forced consumers to adapt to at-home skincare routines and virtual wellness checks.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Dior, Rizzoli to release book on Lady Art project
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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