September 21, 2012
Today in luxury marketing:
Daimler cuts profit target for Mercedes-Benz
The global economic slowdown looks to have finally caught up with Germany's luxury auto makers, with Daimler AG cutting its profit target for Mercedes-Benz, said The Wall Street Journal.
How Laurent Claquin of luxury leader PPR keeps his well-heeled feet on the ground
From forming strategic e-commerce partnerships to shadowing high-fashion shoppers, PPR's Laurent Claquin is wielding some savvy management strategies to head up the French luxury conglomerate's new Americas division, Fast Company reports.
E-tailers branch out with shop concepts
Bonobos is the latest online retailer to join the brick-and-mortar world as sites aim to bring their brands to life outside the virtual world and allow customers hands-on interaction with product, per WWD.
South Coast Plaza cements its luxury status with four new stores
As South Coast Plaza celebrated its 45th year at a private dinner, it drove home the point that its reach had stretched far beyond county borders decades ago and crossed oceans over the years. The message: It is an international luxury shopping destination in the same stratosphere as Avenue Montaigne in Paris, Via Montenapoleone in Milan and New Bond Street in London, according to the Orange County Register.