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May 30, 2020
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Fragrance and personal care

Prada merges reality, abstraction for olfactory journey

December 13, 2016

Prada's virtual reality experience PRADAxPRADA Prada's virtual reality experience PRADAxPRADA

 

By Jen King

Italian fashion house Prada is further traversing the fluid identities of La Femme et L’Homme fragrances in a virtual reality application.

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  1. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  2. LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
  3. Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications
  4. Lamborghini turns to LEGO for replica model of its most powerful car yet
  5. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  6. Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign
  7. All eyes on China for luxury’s recovery, but no guarantees of future success
  8. South Korea is bright spot for luxury in 2020
  9. US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection
  10. The incredible Indian luxury consumer
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