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Fragrance and personal care

Prada merges reality, abstraction for olfactory journey

December 13, 2016

Prada's virtual reality experience PRADAxPRADA Prada's virtual reality experience PRADAxPRADA

 

By Jen King

Italian fashion house Prada is further traversing the fluid identities of La Femme et L’Homme fragrances in a virtual reality application.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  3. Free webinar Oct. 27: Finances of the luxury home buyer
  4. Gucci offers consumers stylish avatars in gaming collaboration
  5. Introducing Luxury Women to Watch 2022
  6. How luxury brands can win Gen Z and millennial shoppers
  7. IWC celebrates ambition with Lewis Hamilton
  8. Day’s wrap: Burberry, Paypal, Pinterest, LVMH, Saks and Baccarat
  9. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
  10. WatchBox expands into Switzerland with headquarters
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