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Apparel and accessories

Prada plays with acronyms in menswear spring summer 2020 ad campaign

January 9, 2020

Nicolas Winding Refn (@nicolaswr) attempts a redefinition of #PRADA in the #PradaSS20 Men’s campaign by #DavidSims. Image credit: Prada Nicolas Winding Refn (@nicolaswr) attempts a redefinition of #PRADA in the #PradaSS20 Men’s campaign by #DavidSims. Image credit: Prada

 

By Staff reports

There is an optimistic rhythm to Prada’s spring summer 2020 menswear ad campaign.

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  1. Communications in a pandemic: Why now is not the time for silence
  2. Lexus, Aman, LVMH and Alexander McQueen
  3. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  4. The verdict on Shanghai Fashion Week
  5. In-house agencies most important for producing new creative assets in shadow of COVID-19: survey
  6. Alexander McQueen finds new way to engage fans with McQueenCreators
  7. Luxury brands are flocking to TikTok this year
  8. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  9. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  10. Beauty brands adapt to life in lockdown
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