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Apparel and accessories

Prada refreshes spring campaign with 5 separate identities

January 12, 2017

Prada 365 campaign for 2017 spring/summer Prada 365 campaign for 2017 spring/summer

 

By Brielle Jaekel

Italian fashion house Prada is reformulating the traditional seasonal advertising campaign with a multifaceted story that shows off its spring/summer collection as varying identities.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Ralph Lauren turns to TV to spotlight Olympic fashion
  3. Aston Martin loops Breitling in as global watch partner
  4. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  5. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  6. Qatar Airways, Art Basel kick off partnership in Doha
  7. What real-time branding means for luxury brands
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  10. Dior's 70th anniversary soiree continues at Galeries Lafayette
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