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Apparel and accessories

Prada refreshes spring campaign with 5 separate identities

January 12, 2017

Prada 365 campaign for 2017 spring/summer Prada 365 campaign for 2017 spring/summer

 

By Brielle Jaekel

Italian fashion house Prada is reformulating the traditional seasonal advertising campaign with a multifaceted story that shows off its spring/summer collection as varying identities.

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  1. Starboard announces first-time partnership with Princess Cruises
  2. Puig reports 7.6pc rise in sales
  3. High-end market enters ‘slow-growth phase’: report
  4. Femininity centers Miu Miu’s fall/winter 2025 campaign
  5. European luxury brands face US import tariffs under new trade pact
  6. Harrods challenges consumers with Legos
  7. Transforming the luxury fashion experience with AI-powered chatbots
  8. Aston Martin to slow US deliveries due to new tariffs
  9. Chinese luxury market growth to flatten in 2025: Bain
  10. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
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