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Apparel and accessories

Prada rethinks advertising by taking campaign into the everyday

November 19, 2019

Prada's resort 2020 campaign brings together fiction and reality. Image credit: Prada

 

By Sarah Jones

Italian fashion house Prada is looking to take its latest advertising effort beyond a static set of images by enabling consumers to immerse themselves in the campaign world.

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  1. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  2. Culture is luxury’s next competitive edge
  3. World Diamond Day celebrated in 50+ countries
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. The Langham Shanghai restaurant earns second Michelin star
  6. Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic
  7. Kering establishes two new internal divisions
  8. American athleticism guides Ralph Lauren for spring/summer 2026
  9. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  10. Spontaneity defines Dior’s fall 2026 menswear campaign
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