Italian fashion label Prada is considering the collective experience through everyday movements in its latest campaign.
Titled “Prada Motion Pictures,” the maison’s fall/winter 2025 campaign considers the nature of motion as a mixed-gender cast of models, including supermodel Kendall Jenner, is seen in a state of constant slow-motion activity. Designed by co-creative directors Miuccia Prada and Raf Simons, the initiative explores themes of collectivity and freedom.
{"ct":"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","iv":"5e5e9ab3cb9655e9c18771594e2e3264","s":"f7cdf3bbc6f1e698"}