Italian fashion label Prada is considering the collective experience through everyday movements in its latest campaign.
Titled “Prada Motion Pictures,” the maison’s fall/winter 2025 campaign considers the nature of motion as a mixed-gender cast of models, including supermodel Kendall Jenner, is seen in a state of constant slow-motion activity. Designed by co-creative directors Miuccia Prada and Raf Simons, the initiative explores themes of collectivity and freedom.
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","iv":"fc9eb33b65f02204a7559b0d75486466","s":"804f7ef85d2f01af"}