Italian fashion label Prada is considering the collective experience through everyday movements in its latest campaign.
Titled “Prada Motion Pictures,” the maison’s fall/winter 2025 campaign considers the nature of motion as a mixed-gender cast of models, including supermodel Kendall Jenner, is seen in a state of constant slow-motion activity. Designed by co-creative directors Miuccia Prada and Raf Simons, the initiative explores themes of collectivity and freedom.
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","iv":"ef9668fd6982aba48645455eb5f8f228","s":"d6da417cdf49a020"}