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Feb. 21, 2026
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Apparel and accessories

Prada taps Kendall Jenner for fall/winter campaign

August 1, 2025

The campaign turned to London-based photographer and filmmaker Oliver Hadlee Pearch and London-based artist Frank Lebon for its visuals. Image credit: Prada The campaign turned to London-based photographer and filmmaker Oliver Hadlee Pearch and London-based artist Frank Lebon for its visuals. Image credit: Prada

 

By Kiran Gill

Italian fashion label Prada is considering the collective experience through everyday movements in its latest campaign.

Titled “Prada Motion Pictures,” the maison’s fall/winter 2025 campaign considers the nature of motion as a mixed-gender cast of models, including supermodel Kendall Jenner, is seen in a state of constant slow-motion activity. Designed by co-creative directors Miuccia Prada and Raf Simons, the initiative explores themes of collectivity and freedom.

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