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Nov. 27, 2020
  1. As luxury spending shifts to China, brands must adapt to reach shoppers
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  4. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
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Prada tells creation story of Candy Florale fragrance with comic book

June 10, 2014

Prada Candy Florale comic book Prada Candy Florale comic book

 

By Jen King

Italy’s Prada is expanding the narrative of the female protagonist in its Candy fragrance campaigns with a comic book.

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  1. As luxury spending shifts to China, brands must adapt to reach shoppers
  2. Bentley supports rising photographers through debut IAP Awards sponsorship
  3. Digitization essential for luxury brands to prevent supply chain, overstock issues
  4. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  5. Audi adds thrill to wish list in new humorous holiday campaign
  6. Chanel celebrates centennial of N°5 with dreamlike film
  7. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  8. Top 5 luxury jewelry holiday 2011 campaigns
  9. Roger Dubuis goes on wild ride with Excalibur Aventador S
  10. Soaring China demand boosted Tiffany’s third-quarter sales
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