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Prada tells creation story of Candy Florale fragrance with comic book

June 10, 2014

Prada Candy Florale comic book Prada Candy Florale comic book

 

By Jen King

Italy’s Prada is expanding the narrative of the female protagonist in its Candy fragrance campaigns with a comic book.

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  1. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  2. Webinar: Off the wall: Trends in color, paint and wallpaper
  3. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Adam Driver becomes his own hero in Burberry fragrance push
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Prada recruits Jake Gyllenhaal as fragrance frontman
  8. Luxury labels still slacking in transparency efforts
  9. Chanel marks century of N°5 with high jewelry tribute
  10. Audi offers vision of progress in Janelle Monáe campaign
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