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Aug. 21, 2018
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Marketing

Pressure has increased for celebrity influencers to be engaging: report

December 6, 2017

Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner

 

By Brielle Jaekel

Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.

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  1. South Korea next leading luxury fashion marketplace: Fashionbi
  2. Special invitation to join State of Luxury 2019 survey – respondents receive exec summary
  3. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  4. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  5. Land Rover leads the charge by sponsoring conservation-themed arts project
  6. Special invitation to join State of Luxury 2019 survey – respondents receive exec summary
  7. Lane Crawford offers guide to living well in multichannel campaign
  8. Tod's celebrates casual elegance of Italian culture in ad campaign
  9. Karl Lagerfeld, Gucci, Burberry and Tesla - News briefs
  10. Day's wrap: Estée Lauder, Saint Laurent, Coty, AI, JetSmarter and Jaguar
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