Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"a1375456f1de0d3d8092c2148d7d1786","s":"f14c6cc42c63292d"}
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