Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"1ef2638dbcb7320a25522e694b061e02","s":"d2cc850580d06f49"}
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