Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"7145db456ed3838247dc7267a528eacc","s":"308adc8fdff9eb5a"}
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