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Nov. 20, 2018
  1. Deloitte: Being undisruptable means connecting. But how?
  2. Demand for Hermès Birkin grows as resale supply dries up
  3. Condé Nast, luxury jobs, Aston Martin, Chanel and The RealReal - News briefs
  4. Deloitte: How the unshakeable world of luxury got disrupted
  5. Gucci outfits personalized avatars in digital luxury apparel
  6. Don't miss it: Luxury FirstLook 2019 New York Jan. 16
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  8. Day's wrap: Jaguar Land Rover, David Yurman, Gucci, Celine, Ralph Lauren and Louis Vuitton
  9. Public relations in luxury – Luxury Memo special report
  10. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
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Marketing

Pressure has increased for celebrity influencers to be engaging: report

December 6, 2017

Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner

 

By Brielle Jaekel

Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.

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  1. Deloitte: Being undisruptable means connecting. But how?
  2. Demand for Hermès Birkin grows as resale supply dries up
  3. Condé Nast, luxury jobs, Aston Martin, Chanel and The RealReal - News briefs
  4. Deloitte: How the unshakeable world of luxury got disrupted
  5. Gucci outfits personalized avatars in digital luxury apparel
  6. Don't miss it: Luxury FirstLook 2019 New York Jan. 16
  7. Day's wrap: Cunard, Lexus, L'Oréal, Gucci, Ritz-Carlton and Fendi
  8. Day's wrap: Jaguar Land Rover, David Yurman, Gucci, Celine, Ralph Lauren and Louis Vuitton
  9. Public relations in luxury – Luxury Memo special report
  10. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
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