Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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trwNLQCDmhTj5tbcjpvicg8XgacQi\/YVDN2nUxRl6AZ+uvKED+YJ0WNjYwWSG5y3Oaub12tiLgsjqavaAjInmY8CrrSekgdHWbWufdp1fXD\/6dzTnJ9HYdf1A53ZVWO0rIP8es0+k87z7JDjUr38NV7N84PJs7PceK5zsRtfguTFopd0SQCwWpMQ\/5AAYJdnOwDB1ojGHUBEEdrXmCAXINI1krc9wkoAIS2g6fDXNw0gd7X09u5Nxd79\/76eKTTnOXFUsUwu+rdaYwiSMSvfBAvAk0jMXfolfdRHpId6bdXQa0EvPn+SEG32rqKBHW1y4g5FN\/47BNm\/S6uJyq3QCIUTJmnR0sATBaQrgy6l7LL+Y14\/uYRDHLF2ncYfJePG7GcXBEY0WLBCgW0dlIT0EQJk3P07Yc6rieTBu5OlLS6NC\/TM8xcqI4Wk\/cxG1vn05+GzeiUvV3otuP4Tjrk+1Fv+Ny9MG+7E3yfy0RvoPP9u8lLEb\/TvQS1dLzwxmzkfeALYXBM0yDbPpmCgvQrJbfCh8EmwyKbyqrSQ2Mq4x7ducxVvYW6Og3jEzKus+lQB9kokMoT\/mbxj+LvCr8jPezM1U46\/uTTt9\/Dn56akvdc8cYYnTlSa85+2Vpf2uAUgVcVaIoOnXDZxT0ywN3UrBnL\/gIYGKtInyNZ6dCdmAc6OwDlPKt1d1eB7jCAfm\/ajWUEYWEn\/o+zzf6eOoXhw2\/CnPk4\/u7TIJWi11xyK5RujmyZaWkHO4ilGjIZM+EbGGQbm7otrudht\/vKACZaNtgr4JO4wq2z1m4FJ0Zxo1BZk6KwoITjmO5iNpb9TC0NHm6UEp0GVINRxKTeufpa0ZoPZnnK5+QeOWQ4z014JnEmfgH\/RU6gbd6sdjn9PEhPOYJiIwzI3jRRZqjyRJYQz+6v\/rppD2LKHSSaSvaZ2XxuyYmOWa9Z6sNZHcUTju5aMc+h\/5IcUeE5jc+Ff4bsIqlF1aLhD9H90r99oBRiCll64yhD5xpk0Y45bYLfg+2xgNpkPFeZrrDl\/wYXFJrPSnZIniO2QGp2dqm46U580CkJuJAwSCqYiszzb5ikQWuq20E1+B9JvbFdL852UgN8WjhEiHTqE9AOxKltKbLheFmYpx8zCjqlMZbLUHpq6DGKUt6WabOZFREyMGRoHu\/9Sl2m488z9qsn1zNVPXzM0lOLKZSGrjPfGZ7TxmWN2mGO7rO5K9TElkMqi9AptvAjcFDXJwaAE+e+ayLaa7xOcDrXd4p+jpz4aBZr+zlEt9KdJLIa6eVI5MsqPVTLAm7AXL+FrcQh41pHHNUAOkYevn\/AQl0Q7ozzqTDdYg9+PRgr\/YPlS7qYnTacrGa6OdoE78aPK9DSJpj8CRua50Xwqk8cCSb8mSb3JoXxwUQC1DKgcrzdxqAKpT38oN1ITwKVeQZgA7JsCUGuWfbUfI5TrKL\/kwZ52x3aPEzhhcH4sixuCmot17t6t+mrx70Y+nFhG\/P1Tc9pSetEpFxFylIhy9X5dfauocSHWVv6vaEfdEVytc7LvbQy\/OKl\/nmT7StSKbeyxK0aNWErCVNxq6V2bKYb++aB2RdF5H2+uDvlpv9ECNHMOfUHBAn7gDz3I6Ic0Lv70y7pVhu9Oka0D6Om\/oTez303eTkKp3ZEJirIqwhdaTbM6hIqfkGvXB3BzQICAnl95OKe+zE2cRfLUbZJChZraHHnkl6PHbqSlC1IcdwGjBCGGeXpXW3f\/+UDIpJIi+1tRhoszNI5iCbmlX87+BYabiBBaEswAFyMFAlnNlNgxb98KeLt3KEH26qA6wmi29E1HkBDnQ\/Fv4APMlrsEXO+H9HLr7C2P3Zlxdd+C3\/sKe+ogwezoXtgZAZ9PjA1Ju94kR84aHCgknJKQ3c8uR2WgXm0hglBy\/IUVa4eRNeFIi7D1KinQIzJ9aR8j6NjI5QjrFRFm0VKlR0\/9bV5jmS2961SEHKh5mzDIkpykvKU8PQkOKSqEvI86EuPME08+cfhcRRtAL1K3nvNMQ\/WGEnhuXRVIOWtdAtRJctNFVdGfV8ekvtQuYk4qxLj2ClUWkwCd4zqvVo\/Y5WCEgJjmKXp4dbi+ACKvDfEZiNrvPSESJhfsZ9xqk2lALi50O0FhZsQswINUe73Ohau1B58EmgPawdUyOxEUJ4+xzhE1nm+iNUvlS5lxcQGeSiGCi7RzcpGUiDEM4\/DfCknyJjpSLO0rv3RyuTUwcUH+Z93nXY446TjW+2pY4CjwDXYDK4liQ6sJIYXM8cGZXPU7u\/cBX8UudjjDh8sZdH1gVERAYYaoD8ZWmZv5dHsBmkM\/CiFWkNn0TAzObQyYcx+SPRsWdCqqqOORf23bP0LN3o7F7aMXD5dnjSkNxQLWQldW3xk0aES1Hr6dS5pzNF2ckQGRKaYZq2VlNRnR0kxZCqQIXh7R2qtJ7\/seklghm3O+gDKZrubwdz5D0k0v93uEA8U+BAbBR\/ffEUpzX2RdZ6od+abYrNsTFwHiGL3Yv4kIFTpCAaYhO5FN+J0xu8hbpp48I6ENJks6hswBUqo5PSwec03cv8bLTMzsi5NItM76Map77JUfSdCGv8QYjM2tYYatKmsZHZfnbLl6W37D9dJ+Lpv736j3HKjS+ibe4WlW069pFG49VBmTef+qOtJ2LAWTURmb5TW1GDfnoXEohhEgQFJsSVVaIfrSJsZcbjfBbOPujJEAHnXQ26cFdLrMC\/\/U+e11A4Lj8MEGfuOpUOLGWxt\/K92aL5Jxkne9JyH1wUZDQUqWpCVV6MUmqNZgTebiqteRbswZ9i1V9bgwLA13qqbJJy\/ySX47\/mMnZks+D6GeJiBp+fxQ+wtf8Z989glM0lUf7LMj08j+BctDcULxFDY4ymSoOgKXgZYtLaFAApVGi4HWSvtyMWnoi3CBAIvRRW1RkICsl+ZVT8qGxRPSCXIc2XxoceJpEcAryBA\/G5peCJa7Z2Jqn6YZWtslX+y2L8AutQNWbPXJvH8LEEyNPZp1k95\/jYZt5Rec1aKxi4tsI6lCGNI3Z2C9xKV+9IEKxGvjUrQlgimd2Xd5WoEL8o2DSDcHjH5jxxnDdyW6l1VcRAKUsfh21ep3pB25iPJ88L2x0olMiBRCKNxE97ZVifggRkUnf8Ei+xrwAdfGE6RVdrtDP0pqSUaUBXtFUnl3++09MCkfgmPUyE9WhewtGt1VeCe0bcbU3J8nhcHJIZSZ\/NSXmGv2WsxNBmQEYjEa0f7fNWvuvY4x5PaiOv+Exx4O36XyqxIM3Rac55kpOuX2NlNe7XeAveRpVYFiU2hRxw\/xYzRRuZ3kG2XmgPmMiz6E8qdcFTit7ghZUSWQ1RR6FzXNSCoFJc7Fv82hXhonaN5Q3pXPdGpssuWjTfaoV0z3RdSv2GokLxWECY2ulQ4OACoLa2\/jHW+7GCdvxtLWjSRHKlGxY1bbssh3l3eSAFL2OVnjLmy5Cvxj41W87ipCkKIepxdUMBJwwEABmnNhIR75IulAg7coNhyhyjaxThwWTWNHjuFBKl5YMgxJ8G4X9l+DqAzpra8wQYj9K0QkjO1mr\/TbtN9j2VMLrdVQVOOdPanBNZz48ZN81Wdm3GaT6wk\/4IVMGnBUmGTn4js1ZtEczSwEL1mUoXoU=","iv":"005d19b6420562917dd0b8f2f650aae5","s":"e8ba27cf5abdb900"}
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