Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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","iv":"161643bfa027606f078ccfa64f46ee06","s":"162346fc25831f4c"}
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