Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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","iv":"25b4d5a8c716f62ad42ac81ed213d554","s":"ebb56244dba5f603"}
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