Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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","iv":"cf664a992a8253d770f85df45b4113e5","s":"b4f878e8f7286137"}
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