Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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","iv":"b97f4008b12dc483ab7334914308f428","s":"521ca0f1fa9c722e"}
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