Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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","iv":"f6b8365fd2bf68b8841ada57d846c402","s":"dd15b177e95ba912"}
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