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Retail

Printemps brings Paris to life for summer campaign

July 22, 2019

Printemps Summer 2019 helicopter Printemps’ summer campaign follows a couple exploring Paris together. Image credit: Printemps

 

By Sarah Ramirez

French department store chain Printemps is celebrating the spirit of summer in a multichannel campaign that helps consumers discover Parisian culture from a new perspective.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  4. Dolce & Gabbana debuts Devotion fragrance film
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  6. Dior builds five-story statement flagship in Beijing
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  10. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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