Retail
July 22, 2019
Printemps’ summer campaign follows a couple exploring Paris together. Image credit: Printemps
By Sarah Ramirez
French department store chain Printemps is celebrating the spirit of summer in a multichannel campaign that helps consumers discover Parisian culture from a new perspective.
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","iv":"83d90985ac4103b382d93b9b8381178f","s":"485f64541dd8d699"}
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