Retail
July 22, 2019
Printemps’ summer campaign follows a couple exploring Paris together. Image credit: Printemps
By Sarah Ramirez
French department store chain Printemps is celebrating the spirit of summer in a multichannel campaign that helps consumers discover Parisian culture from a new perspective.
{"ct":"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","iv":"0edcf8a55b6139a1867cf5a70dd37999","s":"c69294cfdf9f7a88"}
Share your thoughts. Click here