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Retail

Printemps brings Paris to life for summer campaign

July 22, 2019

Printemps Summer 2019 helicopter Printemps’ summer campaign follows a couple exploring Paris together. Image credit: Printemps

 

By Sarah Ramirez

French department store chain Printemps is celebrating the spirit of summer in a multichannel campaign that helps consumers discover Parisian culture from a new perspective.

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  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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  3. Louis Vuitton courts rapper Future as ‘Friend of the House’
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‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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Rosewood London opens ski-inspired winter terrace