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Legal and privacy

“Privacy-first culture” needed to earn, keep consumer trust: CMO Council

December 11, 2019

Biometric data use is poised to increase as consumers would prefer not to use passwords in favor of technology such as Apple's FaceID. Image credit: Apple

 

By Sarah Jones

As companies handle more types of consumer data in an effort to personalize the customer experience, protecting client information is going to become even more paramount.

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