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Internet

Promoted tweets give 10pc more message association: Nielsen exec

April 11, 2013

 

By Erin Shea

SAN FRANCISCO - Brands that use promoted tweets are more likely to have their message stay with an audience on Twitter than those marketers that do not, according to a Nielsen executive at the ad:tech San Francisco 2013 conference.

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  1. Bentley powers up next-gen Flying Spur
  2. Immersive tasting pop-up from Don Julio coming to NYC
  3. Wheels Up introduces Sustainable Aviation Fuel program
  4. The future of successful luxury brand collaborations
  5. Luxury Unfiltered: The power of little luxuries
  6. IHG’s Vignette Collection adds Jeddah hotel to portfolio
  7. Belgian designer Glenn Martens joins Maison Margiela as creative director
  8. Rimowa revives archival design in throwback campaign
  9. Genesis plugs GV70 in ‘No Old Thinking’ campaign
  10. UBS, Dior announce joint ‘House of Craft’ exhibit
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