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Retail

Protectionism, nationalism pushing business to adopt localization: A.T. Kearney

September 5, 2018

Shiseido is one of the luxury brands taking a localized approach. Image credit: Shiseido

 

By Sarah Jones

While globalization was the prevalent growth plan in recent decades, geopolitical movements are causing companies to adapt to a more fragmented world with market-specific structures and strategies.

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  1. Vestiaire Collective study links self-doubt to new purchases
  2. Explora Journeys invites travelers to rethink sea experiences
  3. Lamborghini onboards next chief people, culture officer
  4. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  5. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  6. Lexus chooses social media sharing for December to Remember campaign
  7. Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
  8. Gucci drops see-now, buy-now Primavera edit
  9. Burberry releases 'The Trench, Portraits of an Icon’
  10. Silversea previews five signature spaces within The Cormorant at 55 South
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