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Dec. 5, 2025
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Retail

Protectionism, nationalism pushing business to adopt localization: A.T. Kearney

September 5, 2018

Shiseido is one of the luxury brands taking a localized approach. Image credit: Shiseido

 

By Sarah Jones

While globalization was the prevalent growth plan in recent decades, geopolitical movements are causing companies to adapt to a more fragmented world with market-specific structures and strategies.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
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